Groupon History and Start up Story

Groupon History and Start up Story


Job Description

We want some information about the history of Groupon. The following questions need to be answered
1. What was the start up of groupon? How did they rope in businesses to participate with them when the company was new?

2. What was the pitch to small business owners who had to give up a % of their revenue to the customers and to groupon?

3. What was their email pitch to business owners?

4. What was their phone pitch to business owners?

5.What was the business offer? How much did groupon keep and how did they justify it?

6. What was the success ratio of businesses signing up for groupon?

Basically we want any information about groupon and its business partners; meaning small businesses.