Internet Information Specialist

Internet Information Specialist


Job Description

The Information Specialist is given tasks related to aspects of Content Management and Internet marketing (heavy focus on content management, search engine optimization & content marketing). The Information Specialist performs catalog content management and moderation, competitive analyses, keyword research, site optimizations, link building, and content creation. They also build and provide reports for Managers & Account Executives.

Job Duties & Responsibilities

• Content Management: moderation and editing
• Assist with SEO task fulfillment, as directed:
Keyword research
Competitive market analysis
Optimization of website content and code
Link prospecting and acquisition
Content creation
• Weekly and monthly link reporting
• Provide ongoing SEO campaign updates to SEO Manager and Account Executive
• Assist in identifying upsell opportunities of other products and services for your clients and inform the SEO team and sales representative
• Utilize SEO Software to manage campaigns, keyword targeting, and content

Education, Skills, & Years of Experience
• Internet research skills
• Strong verbal and written communication skills
• Excellent writer – strong command of English language, while understanding advertising and marketing language
• Proficient in MS Office
• Analytical thinker/Problem solver – able to devise relevant solutions
• Quick learner – self motivated and able to multi-task
• Works well under pressure and deadlines
• Outstanding customer service skills
• Prior SEO / Internet Marketing experience a plus
• Web development experience is a plus (but not required)

Skills: marketing, research, analysis, english, management