The Social Media Community Manager is responsible for developing successful social media activities and for engaging social communities across multiple platforms.
This subject matter expert will act as the "eyes, ears and voice" in the online social sphere and will work closely with various departments such as Marketing, Public Policy, Patient Services and Research, to develop and maintain a calendar of messaging and promotional activation that is on Brand, on Strategy, and executed in a timely manner.
Manage presence on Facebook, Twitter, G+ , LinkedIn, YouTube, etc
Develop and execute an ongoing social media publishing and promotional calendar based objectives and community feedback
Drive community growth and reach across all social platforms
Creatively and proactively engage communities and manage overall social sentiment
Support blogging activities and PR efforts
Assist in monitoring discussion boards and forums
Proactively communicate issues, opportunities and insights to appropriate teams and stakeholders
Identify, track and report on key Social Media KPI
Identify and pursue burgeoning opportunities in social media sphere
Minimum of 4 years experience managing Social Media and Community Experience for major consumer-facing Brands.
Proven experience managing social media campaigns and ability to apply social media solutions to a business environment.
Experience with creating and managing content calendars for social media postings across multiple social platforms while maintaining attention to detail and on time delivery.
Keen understanding of the digital and social media universe including Facebook, Twitter, Google+ , YouTube, Pinterest, Blogs, etc.
Proven ability to develop and maintain relationships with key social media audiences, ie: fans, followers, influencers, & bloggers.
Experience creating, managing, and implementing social media processes and reporting.
Excellent written, verbal, communication and presentation skills.
Skills: marketing, research, facebook, twitter, linkedin, youtube, pinterest