Product Marketing Manager

Product Marketing Manager


Job Description

This role will work with UI, SEO, content, and social marketing experts already on our team to deliver focused results for our online product portfolio. It will be a great opportunity to have fun and advance your career while working with a great team.


• Oversee the optimization of our online solutions to maximize user engagement and conversion
• Test user behavior, engagement and conversion for content and landing pages. Deep platform AB testing, UX optimization and web analytics
• Work closely with our marketing, SEO and development teams to identify sales and channel needs and successfully translate those needs into effective tools, training and marketing requirements
• Build and execute successful go-to-market strategies for our online solutions
• Generate demand for our online products via a diverse set of channels including: direct email, social (Twitter, FB, LinkedIn, etc.), PPC (e.g. AdWords), events and more, while continually seeking and testing new traffic drivers
• Work with the marketing team to build collateral and other needed support materials for, separately, our user base and our customer base – like many online companies, we serve two rather distinct audiences
• Create positioning that is consistent and recognizable across the company and direct the development of key messaging that demonstrates compelling value for customer/prospects and differentiates our products and solutions from the competition
• Define market segments and develop strategies to penetrate vertical or horizontal markets
• Define compelling pricing strategies by deployment model, geography and/or vertical market
• Enhance sales and channel productivity by delivering sales support and tools including product/technical training, competitive strategy and analysis, customer and partner presentations, data sheets, proposal templates, etc.
• Provide input to other corporate and product marketing activities such as product release deliverables, product specific support at industry conferences, trade shows, seminars, sales kickoffs. Work with corporate communications on press releases, media outreach, white papers, and case studies
• Develop and execute product related microsites optimization roadmap, scope and schedule experiments based on business need, project complexity, site traffic and available resources
• Synthesize and communicate results, analyze and interpret experiment data and define next steps, including further iterations and/or implementation plans
• Serve as an interface between all stakeholders while communicating progress and results
• Continuously evaluate and improve the processes surrounding experiment conceptualization and implementation


• BS/BA or equivalent required, preferably in technical or business concentration; MBA preferred
• Experience in development of software as a service, media, publishing and/or sales engineering.
• At least 3 years of relevant work experience in product marketing
• Demonstrated track record of strong analytical skills and attention to detail
• Experience making impactful data-driven decisions, ideally surrounding web products
• Excellent written and verbal communication skills
• Ability to work independently in a dynamic, fast-paced environment filled with smart, opinionated and data-driven people

Compensation: $30/hour

Skills: marketing, test, training, twitter, linkedin, analysis