I need someone to come out with step by step instructions on how to improve the SEO ranking for the following primary keyword
1) rent to own
For this website
At the moment, I think my structure is incorrect, because when I analyse the site by google, it is showing unrelated search term.
For your information, I just upgraded the site, so the urls are all changed, I have to do 301 redirect and 404 redirect as well.
The ranking for this keywords started to drop.
The best candidates, will be able to tell me what are wrong, from google point of view and The best if you following google webmaster guidelines, only white hat techniques.
Repeat, I only want white hat technique.
Price is negotiable