KNOWLEDGE AND UNDERSTANDING:
Excellent understanding of search engine based implementation such as Webmaster Tools for Google, Bing, Yahoo etc. plus Analytic accounts configured and collecting necessary data.
Strong working knowledge of a multitude of CMS’ such as Wordpress, Magento and a confidence in navigating propriety systems.
Excellent understanding and experience in offsite link building following up to date white hat methodology and preferably a brief portfolio of past results and ranking achieved.
Experience in content marketing and outstanding literary skills which ensure content creation is eloquent and reflects both the company and the client in a professional, positive manor.
An innovative thinker who is adaptable to changing algorithmic updates and the impact this creates upon chosen SEO strategies.
Strong Microsoft based skills on platforms such as Excel, PowerPoint, Word and Outlook
Excellent working knowledge of Google Analytics, the criteria with which to report to clients and compile monthly reports which both show campaign progress and also highlighting potential areas of improvement which can be incorporated into the SEO strategy for next month
Experience in successful SEO campaigns with ecommerce websites
Experience of SEO internationally, preferably in Europe and Asia.
SKILLS AND ATTRIBUTES:
Must demonstrate outstanding people skills to deal with client issues and sustain strong relationships.
Demonstrable people management skills, both in-house and with suppliers.
Leadership, influencing & problem solving skills.
A confident presenter.
Time management and organisational skills are essential with huge workloads extremely common.
Demonstrable levels of professional maturity, self-confidence, passion, energy & positivity.