*** ONLY APPLY IF YOU'RE A FREELANCER OR A COMPANY THAT ONLY SPECIALIZES IN SEO / SEM / SMM ***
*** COPY & PASTE THE QUESTIONS AND ANSWER BELOW WHEN REPLYING ***
Our digital media company has just recently started using oDesk to work with contractors and are interested in finding an SEO / SEM / SMM EXPERT to work with on a long-term basis.
We are looking to find someone that is honest & professional and willing to work with us. This can be a very lucrative position for the right candidate. Show us why you believe that you would be an ideal partner for our company. Please respect our time, serious applicants only.
The SEO / SEM / SMM EXPERT:
- must have several years of experience in SEO / SEM / SMM
- must understand all 3 tiers of SEO -->
1. Technical (the structure of a site, which can determine how easy or difficult it is for search engines to crawl and index your content)
2. On-page optimization (the use of such elements as keywords and HTML tags in ways that help increase search engine traffic to your site)
3. Off-page optimization (such as link building)
- must have a Proven Track Record of SEO/SEM/SMM Success (must provide 5 or more fairly current references)
- must possess Marketing Savvy
- a well-rounded perspective and knowledge (understanding marketing at a deep level, the psychology of the human race, the specific culture to whom they're marketing, the social media landscape, web analytics, web design and development, viral marketing, content, product, business models and more)
- an understanding of the big picture (focus more on converting visitors to your site into customers instead of focusing only on search engine rankings)
- the ability to fit in with a companies culture (interacting with different areas of business including IT, marketing, customer service, analytics and sales)
- excellent communication skills
- a passion for execution
- must possess curiosity
- experience providing white label services to agencies
From your client list, please provide Case Studies, clearly showing us a quantifiable return on investment (ROI) for 5 or more recent clients and include the following:
1) Describe how you helped the company succeed with their SEO / SEM / SMM needs
2) LINK to the website / ROI statistics
3) COST of SEO services for each project
4) TIME it took to successfully reach target goal
*Please show before & after results from Google Analytics. Things such as, Increases in Transactions (Orders), Improvement in Conversion Rates, Unique Visitors (Returning Visitors), decreases in Bounce Rates, Increase on their Website Visits (New Visitors), Page Views, etc...*
*** IF YOU CANNOT PROVIDE THESE FACTS / RESULTS, WE WILL NOT BE INTERESTED IN WORKING TOGETHER. ***
- How long have you been in business?
- What is your PRODUCTION PROCESS and how do you normally deal with your clients from CONCEPT to DELIVERY? (if you have a PDF, PowerPoint, video, etc… about your work processes, please include)
- What ranking guarantees do you provide?
- Would you make changes to a website?
- What is your approach to linking?
- What reporting & overall communications will I receive to measure the ROI of a campaign?
- What does your pricing model include and what other services do you offer?
- What are your qualifications? What types of SEO services do you provide?
- How much will the traffic results cost and when can I expect to see them?
- Can you provide references and successful rankings?
- Which social media do you specialize in?
- Do you have a Rate Sheet you can send us for your different SEO / SEM / SMM services? Can you send us the monthly pricing for different packages you offer and what is included in each package?
- Are you open to Fixed Rates? Are they negotiable? Our clients typically send us a fixed budget to work with and deadlines.
- Do you offer package deals for multiple clients? If so, please indicate the percentages discounted for the following (15%, 20%, etc…):
1-5 ACTIVE CAMPAIGNS =
6-10 ACTIVE CAMPAIGNS =
11+ ACTIVE CAMPAIGNS =
- What are your payment terms and are they negotiable?
*** YOU MUST PROVIDE ALL INFORMATION REQUESTED AND MEET ALL REQUIREMENTS ABOVE, OTHERWISE YOUR APPLICATION WILL BE DISQUALIFIED IMMEDIATELY. ***
Skills: pdf, design, marketing, off-page, on-page, video