SEO Specialist

Closed - This job posting has been filled and work has been completed.

Job Description

While all aspects of SEO are to be considered, below is a general outline of the services we require.

The scope of this Project is to provide our customer a self-maintainable solution.

The customer has two (2) sites requiring SEO and is to be cross linked.
Also Facebook, Twitter and Linked accounts are active and need to be integrated into the SEO.

Like many industries, the fitness industry is unique. Our customers Marketing team has more than 20 years of experience and the superior understanding about how their products and services fit the potential market.

This means that the Customers Team will DRIVE all key word definitions, product research criteria, SEO monitoring & ranking tests.

Of course you will be strongly encouraged to provide relevant feedback on their content and key words selection.


You the contractor will be responsible for the “Nots and Bolts” technical delivery of the online marketing plan.

As usual, everything will go through me for direction and quality control.

Your mission, should you decide to accept it, is to provide the backbone services below

This list will also serve as a guide line as to what is to be expected from each of the three groups.


Service Description Contractor Responsibilities

Research
Pre-optimisation analysis will be a Joint Collaboration
Competitor analysis 5%
Keyword research 5%
Targeted keywords 5%

Submissions
Directory submission (High PR sites only) Initial
Social Bookmarking 80%
Blog Comments Initial setup only

Content Generation
Company Blog content writing NIL
Blog content promotion Initial setup only

Optimisation
Header Tags Optimisation
Title, meta descriptions & keyword 100%

HTML Optimisation & feedback for Developers 50%
W3C Validation Standards Verification 90%
Internal linking 100%
Page tags optimisation (H1,H2, H3) 100%
Header Tag Basics 100%

Image & Hyperlink Optimisation
(Alt tags, Anchor Text and Titles) SEO Basics 100%

HTML Site Map Creation 100%

Submissions
HTML Site Map submission Followup 5%
XML Sitemap Creation 100%
Submission in Google, MSN, Yahoo! Followup 5%

Set Up
Webmaster Tools Account Setup & Monitoring NIL
Google Analytics Setup & Integration NIL

Optimisation
On Page Optimisation AS Above 100%

Link Building
Quality Inbound links 100%

Reporting
Bi-weekly reports Initial 1st month reporting 100%

SEO overview Report Initial 1st month reporting 100%

Search Engine Ranking report Initial 1st month reporting 100%

Directory submission report Initial 1st month reporting 100%

Blog content report Initial 1st month reporting 100%

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Skills: marketing, research, analysis, facebook, twitter