We produce social media campaign, industry and brand reports on a regular basis for our clients. We need a social media and numbers ninja to help us with this process.
We use Radian6 (the Ferrari of social listening and analytics tools) to scan brands and find out:
- Mention volume (Share of Voice)
- Brand Sentiment
- Mention trends and spike analysis
- Product / service feedback
- Brand influencers
We have a template and method, but the individual will need to use both sides of their brain because every brand, industry or campaign is unique. They will need to have an eye for design, a craft for writing, a love of statistics, and a passion for analysis.
Initially these reports are based in the Philippines, so it would be ideal if the person speaks Tagalog, but not essential - it just makes it easier.