We're looking for a consultant with expertise in creating business plans and execution of website development for a revolutionary new real estate education company. We have the basic framework of a real estate education company with a crude website and we are looking to bring on a consultant to help develop and formulate a marketing and business plan along with executing the development of the website and landing page.
We are looking for someone who can help with creating a business and marketing plan that incorporates:
1. Market analysis, including competition and customer segments
2. Sales and cash flow projections and estimation of fixed and variable costs
3.. Operational metrics such as production volume and time to market
4. Distribution channel strategies
Within each of these segments will be sub-topics that you might suggest or we will think of together. We ultimately would like you to package this as a PowerPoint Presentation that we can use with potential investors.
We are also seeking for someone who can project manage the initial product launch efforts:
1. Sourcing and managing website development effort. This will involve locating, pricing and overseeing developers and making sure they are on track
2. Creating a project plan with a timeline and assigning milestones
3. Developing marketing materials i.e. email newsletter series, education binder, videos with content writers, video editors, and graphic designers
4. Working with management to develop and execute the initial marketing strategy to the targeted customer base
5. Working with management to hire and manage a sales channel funnel of call centers personnel or vendor firm.
We are looking for a business consultant with the following skills:
1. Strong business plan experience and general familiarity with real estate education business. Specifically, you must be a generalist that understands finance, marketing, and operations. A consulting background is preferred
2. Ability to explain certain concepts or ideas to those without business backgrounds
3. Proficiency with MS Office
How to apply
Please respond with a cover letter that includes the following:
1. Your background in business consulting, specifically startups
2. Experience within the industry
Please also provide an example of a similar engagement and the results of that engagement.
About the company
We are a startup real estate education company that caters to buy and hold income investors. We have test marketed the idea and received positive feedback and are looking to roll out the product on or before QII 2013. The founder of the firm has a successful startup and real estate investment track record.
Skills: marketing, finance, analysis, management, test, video