Website Optimization and Internet Marketing


Job Description

My company is a leadership and personal development start-up. We offer coaching, consulting and speaking. We are looking for an individual or company to help with the following:
- optimizing our existing website to match our offering. This includes writing or advising on good copy.
- Upgrading Joomla 1.5 to 2.5
- Create Google, Linkedin, Facebook, Youtube, Pintrest ads and ensuring high conversion.

Job Description:
Your responsibilities:

- Collaborate with team members to improve site performance, develop primary keywords and target ad audience targets
- Create multiple campaigns and manage traffic, customer acquisition and conversion through the channel
- Review and analyze company website for areas that need to be detailed or improved
- Perform account management of pay-per-click (PPC) accounts on Google AdWords, Yahoo/Bing and other search platforms
- Generate new paid search campaigns, ad groups and accounts, and aid in the creation of new paid search marketing initiatives
- Monitor campaign results and create reports detailing campaign performance
- Provide and organize SEO and SEM campaign reports
- Optimize keywords portfolio through testing with ad copy and landing pages
- Keyword analysis for pay per click (PPC) campaigns and organic search results
- Create SEO content for company website to increase traffic
- Improve search engine marketing process
- Continually monitor organic search rankings to increase traffic and leads

Your qualifications:

- Primary skills: Search Engine Marketing, Search Engine Optimization
- Good analytical and problem solving skills
- Strong communication and organizational skills
- A complete Odesk profile
- References or an established reputation on Odesk preferred

Skills: marketing, leadership, coaching, linkedin, facebook, management, yahoo, analysis, youtube, pinterest