Welcome email sequence for newly acquired email list (daily deals)
We have just acquired the email database of a local daily deal player who exited the market.
Since they haven't been mailed since late August we would like slowly ramp up the emails and have a few non-commercial emails in there to introduce ourselves, create a relationship and get feedback via a short survey (please see this job for helping us develop the survey).
We have an idea for the first couple of weeks of mail outs, we will send two to three emails per week, with approx one in four being non-commercial.
These are some ideas:
- feeding back results of survey
- introducing our Facebook page (100,000 likes)
- our story
- meet the team
- any other awesome ideas you might have