We actually need 3 specialties for this job. You should have the following skills:
1. Great Web Research Skills
Firstly, the plan is to set up a resource/blogging site around the "Dangers of over-consumption of sugar."
2 Wordpress Design
Need to figure out the look-and-feel of the site. The only other decision is to choose a theme. Some research here is required, though it doesn't need to be excessive.
Need to look into how to monetise the site. Specifically it would be useful to find some resources on affiliate programs (e.g. Amazon). I assume we will be using Adsense for ads.
Skills: research, design, amazon