- Develop colour welcome pack. This will be emailed to new users (firms and passengers) as they sign up to the website. Developers will personalise with name but it should contain high quality / web optimised content with a view to getting users to sign up and firms to commit to the service.
- Develop colour sales letter which is sent to the firms (personalised with name, address and verification code). This will be printed on A4 and sent by post. It must convey our brand and aim for maximum conversion to paid customers.
If you are successful in the above task you will then move on to running our core marketing campaign and handle future brand conversations in the UK
Photoshop, Advertising, Internet Marketing, Marketing Strategy, Sales copy