AdWords Certified Specialist Needed to Acquire New Leads for Unique Candy Retail Kiosks, Systems and Fixtures.
Sweetique (http://www.picksweetique.com/) is the original inventor and developer of upscale self-service in-line candy store, stationary modular candy kiosks and mobile candy merchandisers. Our concepts and systems are used by start-up entrepreneurs and established retailers alike.
We need an AdWords Certified expert to manage a PPC advertising budget. Our Web site generates a certain amount of leads and we want to scale up the qualified traffic to our Web site using PPC.
Our in-house marketing and Web site team is willing to design landing pages, A/B tests and display ad graphics. We want to work with an expert who can leverage our capabilities and make ongoing recommendations. We want to work with someone long term based on performance.
Characteristics of a successful applicant are:
1] AdWords Certified.
2] Organized PPC Management & Optimization: thoughtful campaign and ad groups, keyword research, negative keywords, effective ad writing.
3] Past experience with selling high-dollar systems through PPC.
4] Experience with optimizing for conversions, landing page concepts and lead generation.
5] Ability to analyze Google Analytics data and make recommendations to marketing teams / Web designers.
6] Provide periodic reports with analysis to help us optimize ads, budget and design on an ongoing basis.
7] Proficient spoken and written English communication skills.
We plan to implement a long term strategy for search engine marketing and are interested in working with someone who can also take us to Bing / Yahoo and Facebook PPC in the future.