Loyalty Goes Social incorporates loyalty marketing…
Loyalty Goes Social incorporates loyalty marketing and social media platform to unleash the power of customer relationships throughout offline as well as mobile and social media communities. We connects brands and their marketing content directly with their customers who are passionate about them to amplify advocacy.
We help you understand the impact that loyalty and social media are having on your organisation and work with you to implement the changes that need to be made as a result. We develop overall loyalty and social media strategies, provide bespoke training, help specify and recruit for loyalty and social media roles, design and implement listening and responding programmes, advise on crisis planning and provide ad-hoc consultancy and advice.
Research & Insight
We help you listen to conversations throughout social media relevant to your brand, products, services, competitors and sector. Through conversation audits, influencer research or ongoing social media monitoring, we help you understand not just the volume and topics of these conversations, but more importantly, the underlying issues and sentiments, the influencers driving the conversations and what actions to take as a result.
We help you engage in social media by having meaningful conversations with people and igniting positive word of mouth. We do this through influencer campaigns, conversation platforms, advocacy programmes, community building and management, social applications, conversation response and reputation management.
In each of these areas, we combine our deep understanding of brands and marketing communications with strategic, creative and technology skills, underpinned with an innate sensibility for social media.