on Desk top , iphone, ipad, android: Game example : search in you -tube:Figure Eight Technologies:
There should be one screen that costomers see which have links to search engines, regular games online, wiki and stuff of that kind, also a video that explain how the software works, opportunities for instant revel or to play in order to revel price. And inside all the games. Everything is contact to a server that is inside the store. All games based on sweepsticks and are basically promotional games with pre determine winnings.
After success of one game - there will be a series of similar games.