This project is to add demographic segmentation to an existing web site written in PHP/HTML.
I have an existing web site and I want to be able to segment visitors to the site by industry. The result would be an admin chart or page showing % of site visitors in each industry segment, such as financial services, tech, etc.
I already have Google Analytics and other tools, but they don't provide me with industry segmentation.
When applying please describe:
1) How you would determine industry segmentation (what data sources would you use, such as referrer URL, IP address, etc.)
2) Your availability
3) Your previous experience