We need graphic designers who are inspired by diverse design philosophies & principles. Helps if the applicant is Imaginative & experimental. We will encourage those who consider themselves experts.
An ideal hire for this job will be someone who will be explained a situation or a word or an idea and must be able to convert that into a visual... the visual should be able to "draw attention" of youngsters as well as communicate the intended message/value. There must be some element of "wacky-ness" to catch attention/attract attention.
This job is a beginning to such requirements... we foresee more requirements for graphic design work. So, impressive work on this job will mean direct calls for future requirements.