Add content to home page to increase opt-in conversions

Closed - This job posting has been filled and work has been completed.

Job Description

We need a unique blend of copywriter and marketing expert.

Our homepage: http://prismmethod.com currently is our only landing page for opt-ins for our e-course we're offering. We're working to fix that, but right now our bounce rate is too high (90%).

We know that the page is of poor quality because it doesn't have enough content to sell opting into the e-course.

What we need from you is the following:
- Providing new content for the home page, blending the style of a sales letter and a home page. We like a mixed Genesis-type theme style, with video intro on the front page, obvious opt-in, followed by more text for further explanation and sales content.
- Long-tail keyword research to support the site's opt-in strategy: maximize quality opt-ins to the free e-course.
- Addition of meta information and keywords to drive keyword strategy
- Development of 3 different Adwords ads to drive traffic to the homepage. This may be replaced once the 6 different cornerstone content landing pages go online.

What we do NOT need from you:
- web design. We'll handle that separately
- SEO-only serivces. While clearly keyword research is part of this job, the writing is more important. We want good marketing copy that drives conversion. Traffic without copy is just wasted money.
***Please do not apply if you cannot demonstrate good marketing copy development.***

Skills desired:
- successful sales page copywriting
- successful tweaking of copy for keyword strategy
- successful long-tail keyword research to bring targeted traffic to site

We want to start immediately and need delivery within a week.