Google Analytics to Setup SEO Attribution Reporting & Issue Analysis
Setup SEO Attribution Reporting & Issue Analysis
This is a 3 Step Project
1. Setup Custom Report, Advanced Segmentation or Channel Groupings to help us identify the impact of our branded keyword SEO campagaigns on various goal completions through various attribution models (first, last and multi-channel).
2. Analze our Google Analytics reports to identify issues with engagement and goal completion related to: usability (UI / UX), technology (browser/device), content and functionality.
3. Help understand issues / causation for wild fluctuations in goal completion (related to analysis performed in step 2).
Please respond with specific experience in this area. We are looking to make a hire as soon as possible.
Skills: reporting, make, analysis