Optimise AdWords campaign for max clicks at min CPC.
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My wife has a beauty therapy business: http://www.edelweissretreat.biz
We currently have AdWords campaigns running, but I set it up with limited knowledge or understanding of how AdWords work.
I need someone to create new and modify existing Ads, Campaigns and generally assist in driving more traffic to the website from AdWords without increasing the max CPC. I also need you to write notes about what you do briefly explaining rationale.
Due to small prices of treatments, e.g. Nail art Full set @ $10 or even polish only @ $5, it's not worth spending more than say $0.50 per click to get customers, so need CPC minimised.
Furthermore, it makes zero sense to advertise to anyone outside of the very immediate local area - people won't drive further than say about 20 km for these services, so the ads need to be targeted to the local audience.
The successful applicant should have some understanding of AdWords and previous experience setting up AdWords.