The most important part of this job is that the candidate must have demonstrated and extensive social media experience. This means that the person is actively participating in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc. and is well-connected with the broader social media world. The second important part is that the candidate must be able to think strategically, but be willing and able to roll up his sleeves to help implement the programs.
Managing the social media marketing strategy focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, SlideShare.
Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc)
Communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.
Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads for our clients.
Spending hours on LinkedIn every day engaging with our clients’ target audiences by sharing content, finding ways to grow LinkedIn company followership, and improve overall engagement with our clients’ LinkedIn Company Pages.
Staying ahead of the curve in leveraging LinkedIn as a professional social media network and as a content hub, such as leveraging LinkedIn Signal to understand influential content that is shared and the people who are sharing them.
Tweeting at least 30 – 50 times a day while engaging influencers to increase the followership of our clients’ social media profiles; receiving multiple mentions and retweets in the process.
Posting several Facebook posts each day and finding new ways to leverage Facebook for professional and business purposes.
Building a strong presence on Google+ for each client, making the most of SEO tricks to help our clients get ahead.
Implementing Social Media SEO tactics aligned with our clients’ keyword and SEO strategies.
Working within Hootsuite, Optify, SEOMoz, FollowerWonk, and other social media tools.
Writing one blog post a month about B2B Social Media Marketing for the company’s inbound marketing blog.
Conduct competitive analysis studies on client competitors, including digital footprint analysis.