SEO and customer acquisition for children apparel e-shop in Russia
Person needed to create an internet marketing campaign to drive visitors to e-shop of children clothing for Russia.
Task: to implement marketing campaign to attract customers to children clothing e-shop. We are looking for lowest possible cost per customer acquisition. We are looking for long term collaboration if the cost and result satisfies our needs.
This project is for fluent Russian speakers only.
INTRODUCTION AND BRIEF ORGANIZATIONAL OVERVIEW
Language of e-shop - Russian
Currency – Rouble
Platform - Drupal Commerce
Company location – owner of the site is located in Lithuania
Brands - 5-7 at the start. Should be adding a brand every 1-2 months. At the start brands will be Lithuanian and Polish companies producing children apparel – MoDiDu, Happeak, Korleja, Bug2Hug, Pinokio.net.pl, Peekaboo and others. We are selecting brands that make high quality and attractive design clothing with medium price range.
SKUs – 500-1000 at the start, should be adding 100 SKUs every 1-2 months
Focus market – Russia (if visitors that convert to buyers come from Kazakhstan, Ukraine, Byelorussia it is fine as well)
Price target – we aim to sell goods for RRP/10-20% lower price than RRP (recommended retail price)
Sending – by registered post from Lithuania at the very start, working to introduce faster delivery mechanisms later on
CURRENT MARKETING SITUATION
Site is just launching so there is no history of it (neither negative nor positive).
Please contact us for detailed RFP.
Skills: design, marketing