Algorithm Needed for PPC Advertising Management System
THIS IS NOT MANAGING OUR SPEND ON PPC BUT A SYSTEM WHERE WE CAN TRACK AND TAKE PAYMENT FOR CLICKS WE GENERATE FOR OUR CLIENTS
We require a PPC Management system - selling sponsored clicks from our traffic generating website to our advertisers. Similar to Indeed.com or Google Ads our sponsored adverts will feature above and below organic listings and we want to charge for this.
We have hundreds of clients who will set monthly budgets for sponsored clicks from our website. We take large feeds from various companies so ideally our clients would also choose adverts to sponsor by keyword if they do not wish to sponsor all.
The system should manage adverts/clients according to budget and spend - or at least make sure that there is some kind of fair share of traffic to ensure maximum client spend/income throughout each monthly period.
This will also include a simple click tracking reporting
Linked to Paypal for taking payments