We are looking to hire a part-time SEO Specialist to manage our client's SEO activities.
> Content strategy
> Uploading articles to the website's blog
> Manage Social Media accounts
> Link building and keyword strategy to increase rankings on all major search networks
> Manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI
> Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
> Track, report, and analyze website analytics and PPC initiatives and campaigns
> Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
> Optimize copy and landing pages for search engine marketing
> Perform ongoing keyword discovery, expansion and optimization
> Research and implement search engine optimization recommendations
> Research and analyze competitor advertising links
Develop and implement link building strategy
> Work with the development team to ensure SEO best practices are properly implemented on newly developed code
> Work with editorial and marketing teams to drive SEO in content creation and content programming
> Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
> Experience/ Portfolio in similar role
> SEM experience managing PPC campaigns across Google, Yahoo, and Bing
> Solid understanding of performance marketing, conversion, and online customer acquisition
> In-depth experience with website analytics tools
> Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
> Experience with A/B and multivariate experiments
> Up-to-date with the latest trends and best practices in SEO and SEM
Please put i'm the one on top of your application and provide your answer to the following:
1. Why are you the best person for this role?
2. Which websites have you managed before?
3. What Kind of reports do you give to your Clients?
4. What Kind of things have you done on the Social Side?
5. What SEO Tools are you comfortable using?
6. What would be your initial SEO plan for a website?