We are in need of a press kit for the launch of http://socialtyer.com. After NDA signature, we will send you business plan, videos explaining the concept and any other material you may need to complete this job.
Our launch press kit should include:
A press release
Executive profiles with bios and pictures of co-founders
High resolution images
Access to explanatory videos
Media contact info
The Press release needs to be SEO friendly. It will be posted on SocialTyer.com and sent to reputable tech news websites such as mashable.com (if you happen to have writer contacts within these websites or with other reputable bloggers, please notify us in your application). It should be around 350-400 words.
General guidelines for press release:
GIven the key facts and other information, prepare a press releasing using the industry-standard accepted format described in this template.
Your press release must follow the specific formatting requirements and must include all of the customer's information.
Style and Tone
Great press releases are relatively concise and direct. This longer, 500-word press release goes into more depth on each sub-topic. Key facts such as who, what, when and why are presented in a direct manner with additional supporting information. DO NOT USE FLUFF.
Use of cliches or exaggerated or "salesy" tone must be avoided.
Write in 3rd person.
Structure and Format
Here is a template you can use: http://bit.ly/press-release-templa
You MUST follow the exact structure below.
1. At the top, include "FOR IMMEDIATE RELEASE"
2. Next, include the name of the company, address and contact info
3. Next, create a GREAT HEADLINE
Capture reader's attention with a tantalizing headline that states the key information being announced. Here are some tips: http://service.prweb.com/learning/
4. Next, a dateline
Example: "NEW YORK — December 2, 2011 —"
5. Next, the first paragraph summary
Include key details or facts in the first paragraph that inform and also entice the reader to continue reading.
6. Next, additional paragraphs and bullets with details of the press release, including any specifics the client provided.
7. About company boilerplate (if possible)
8. At the end, provide media contact information.
9. Finally, on the last line, end with "# # #"
Detail and Research
Writers should NOT contact the people mentioned in the press release itself, unless requested otherwise by the client.
Here are some examples of well-written press releases that follow the required format.
We look forward to reading your application and are excited to potentially work with you.