We are looking for an expert who is experienced in online banner placement and optimization.
Your role would involve testing, tracking, and continually improving banner campaigns to create higher CTR's and lower conversion costs.
You will also be responsible for correctly targeting the appropriate audience to ensure maximum ROI, and optimizing the placements accordingly.
You must be very diligent and detail-oriented when it comes to tracking click through rates, cost per impression and cost per conversion to minimize costs and maximize ROI.
Must have experience split testing creative ads and copy variations to improve CTR.
You don't have to design the ads, but you will provide suggestions on what to test, although design skills would be advantageous. The most important part is to make a plan for our different site in our advertising network (www.420network.com) to give us a template for the best banner positions and sizes.
We are working with ad software from http://orbitscripts.com any experience with that is a big plus.
1. Your experience in tracking and optimizing banner ad campaigns (CTR, CPM, Flat Fee, ROI)
2. What tools do you use or have access to to properly manage and optimize banner placement campaigns
3. What is your experience in internet marketing ? Have you optimized banner campaigns? What kind of success have you had?
We look forward to working with you.
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