Responsible for the development and execution of online marketing strategies, that includes exploring and testing new channels to generate subscriptions.
Work with our development team in deploying lead generation campaign across multiple media channels.
Develop marketing plans that will increase conversion of site visitors to customers, drive new subscriptions and customer retention.
3 to 5 years of B2B and B2C online marketing, ideally with experience in the creation, implementation and measurement of acquisition marketing across a variety of online and offline channels, including natural/paid search, email, social media, viral and Cost-Per-1000, Cost-Per-Click, Cost-Per-Action (CPM/CPC/CPA) performance-based marketing.
Must be knowledgeable with the SEO and SEM techniques and strategies (Previous experience with online marketing is a MUST)
Hands-on experience with campaign management, as well as deployment and tracking of campaign metrics
Experience managing complete conversion funnel from lead generation to revenue creation
Demonstrated analytical skills
Ability to multi-task and succeed in a fast-paced performance based environment.
Skills: marketing, management