Research Information

Research Information

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Job Description

I am researching Radio Sales Promotions and Competitions
I want to find the top 100 creative and effect radio promotions/competitions
of
2012 - this can include radio stations in Australia, UK, America (however if
you did find worthy ideas from other countries I would be interested in that
information.

Example Idea

Mystery Voice

Heading:

A classic radio contest proven to increase time spent listening and attract
sponsors

Target Market:

All Adults

Objectives

Creates talkability
Generates time spent listening
Generates sponsorship revenue
Drives web traffic
Overview

Listeners have to identify the voice of a celebrity in a game played every
hour across the station.

Mechanics
Choose an excerpt from a celebrity interview. It can be one word or a short
phrase. Sometimes stations choose three celebrities all saying the same
word, e.g. Magic FM in London choose three stars saying the word "Magic".

Listeners are asked to pre-register to play with one being selected each
hour from 7am to 6pm to come on air and try and identify the Mystery Voice
in return for the prize of a cash jackpot.

Every time there is a wrong guess, the cash jackpot increases. All the
incorrect guesses are published on the station website to drive online
traffic.

As the cash prize grows, so does the notoriety of the contest. This
competition played a big part in propelling Magic 105.4 FM to the number one
station in London.

There is a variation called Missing Word where the excerpt from a celebrity
interview contains a word which is 'masked'. usually by a whisper jingle
with the station's name. Instead of guessing the name of the star, listeners
have to guess the missing word. Another variation on this, especially for
younger stations, is that the word is masked by a burp, and the contest is
called The Breakfast Burp!

Summary
A simple yet highly effective contest which is fun to play on air, creates
great talkability and is attractive to sponsors. People can call,
participate online or simply play along as they listen.

****** I would like as much information as possible on each competition as set out above

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Skills: research, promotions, writing