We are looking for someone to manage our Google Adwords account, do SEO work on our Wordpress site and ensure that our tracking and analytics are configured to allow us to increase the effectiveness of our online marketing efforts.
Our Adwords spend is approximately $5k per month, but we could easily double that as productivity increases. We utilize Hubpspot and Salesforce for closed loop analytics. Our website is based on Wordpress and the Pagelines theme.
Compliance is a must, but our most important metric is cost per conversion and not just conversion from traffic to lead, but from lead to student. We have the systems in place to allow the right expert to easily develop outstanding content, optimize campaigns and know exactly what is producing results to be able to drive productive growth.
In order to be successful in this position, you must be able to produce results. You must also be highly attentive to detail and responsive. This is a full time position including content creation, ppc campaign management, seo and web analytics.