Stone River eLearning has just launched a new site that sells online courses direct to consumer, and we need to get our SEM going.
What We Need You to Do:
* Help us with keyword research for paid ads
* Set up paid ad campaigns (AdWords to start, others to follow later)
* Set up conversion tracking between AdWords and Google Analytics
* Help us A-B test and tweak campaigns going forward for maximum conversions
So this will be a two part project. One is the initial setup of campaigns and conversion tracking. Two is an ongoing relationship to continue optimizing the SEM campaign over time.
We will ask that you give us your advice on which types of advertisements will work best for us, and generally how to optimize conversions. Your advice will be very important to us.
Target Market and Budget:
We currently have over 70 online courses, and we will be promoting all of them through paid ads. Our advertising budget will start at $2,000 per month and increase greatly if this strategy is effective. There is no ceiling on what we will spend if this works.
Our target market tends to be males between the ages of 25-34, unmarried with no children. Although we have courses that go well out of that demographic. We are a new company with a small customer base, so you will be creating ads for a largely unknown company and brand.
Research for You:
Please go to http://StoneRiverElearning.com and check out the types of online courses we offer before you submit your proposal. Make sure you have keyphrase ideas for us and think about what types of ads would work best for these products. Please note that we are in the middle of a website redesign, so the site will look quite different in a week or two.
Work will begin in roughly 2-3 weeks, or around the middle of May. We would like the initial setup to be completed in 1-2 weeks if possible.
Please send any questions you need to better define your hourly rate and an estimate of how long the project will take. When you are ready to send your proposal, please send it in two parts:
1. For the initial setup of campaigns and conversion tracking
2. Estimate the number of hours per week and cost for ongoing optimization of the campaigns