We need a short, informative, no fluff PDF guide creating that can be given to locally operating businesses advising them on how they can get more local and national customers from the internet and greatly benefit from developing a powerful local web presence on the worlds most popular search engine using googles free to set up tools:
Google Places for Business ( http://www.google.com/business/pla
Google Business Photos ( http://www.google.co.uk/intl/en/he
Google Plus for Business (http://www.google.com/+/business/)
All the information for the guide can be found on the above links, we just need the best bits putting into a PDF that can be emailed to customers telling them how important is it for them to get themselves listed so they be found and stand out from the crowd.