Wordpress Website SEO

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Job Description

Recently we had a new website built on Wordpress. While it is significantly better tha our last one I think it does need some more optimising as well as SEO. Currently we appear on the bottom of page 1 and on page two for Google searches with our focus Keywords. Goal is to get at least in the top 5 on page one for a few search terms.

Our page rank is currently low, so also in some need of some back-links BUT they must be white hat.

It would also be nice to get the layout of website content looking more professional.