The case (Report) is due this Saturday morning.
You need to analysis the case (Report) and make a managerial decision (Marketing) in regards to the issue in the case. Therefore, you need to understand, analyze, synthesize and act upon the information provided.
Follow the guidelines about case analysis:
• Step One: Comprehend the Case Situation
• Step Two: Defining the Problem
• Step Three: Identify the causes
• Step Four: Generating Alternative Solutions
• Step Five: Decision
• Step Six: Taking Action
Skills: analysis, marketing