eCommerce Marketing Manager for Fitness Equipment Store
The candidate must have a proven track record of developing an eCommerce strategy wherein their past experience that has resulted in a website store-front increasing their web-page visit-to-purchase conversion rate (conversion from shopping-cart to completed-order). Candidate must have some knowledge of various types of fitness equipment and health supplements.
Include managing thousands of products from within the 3dCart eCommerce platform back-end including suggesting pricing points to management, imagery, descriptions, featured products and product configuration. Must understand e-commerce page flow, the 3dCart eCommerce platform, basic understanding of HTML, landing pages, etc.
Develop a frequent schedule of product promotion campaigns and other advertising campaigns (“store sale promotions”)
Develop email marketing campaigns
SEM/SEO tasks performed for the store and blog associated with the store related to: on page optimization, analyzing Google Analytics, off page optimization, link building, PPC marketing (Google product ads, comparison shopping engines, etc).
SMM tasks – Will work with the current Social Media Manager in relation to marketing products on social networks.
>Past experience that has resulted in a website store-front increasing their web-page visit-to-purchase conversion rate
> Excellent written and verbal communication skills
> Provide detailed reports
> Knowledge of fitness equipment and health supplements
> Ability to manage others
Note: This store has been up and running for 4 years now. The majority of the tasks outlined above are already in place and running. The marketing effort simply needs a little more expertise, consistency, and attention towards it. A graphic designer, programmer, and writers are already on staff to assist with any efforts.