looking for google adwords expert

looking for google adwords expert

Cancelled

Job Description

Requirements
We are an online retailers that sell products through online shops. We are not amateurs and run other successful online businesses. We are looking for a campaign manager. The person shall be responsible for identifying keywords and a clear plan on how to maximise keyword, ads and online marketing forum for hot tubs and swimming spas www.tubsandspas.co.uk . They need to understand the very basics of PPC and the pitfalls of their choices and more importantly demonstrate what they feel they can do differently or better than another candidate.
We want to maximum CTR from a budget and hit the ground running. We already spend in excess of £30,000 annually with google on other products and understand ppc market very clearly. We are also aware of various strategies of how to reduce our own PPC costs. So bearing this in mind let me tell you what we are not looking for. We do not want to work with chancers or amateurs who think they can pull the wool over our eyes. We are not interested in the following:
• People who thinks they know adwords but have never run a campaign. We want to see a proven track record for a campaign that you have run.
• We need to see your keywords..your negative keywords, where you have used broadmatch where you have used exact match and your reasoning behind various decisions. Running a successful campaign requires careful planning. We are more interested in how that campaign was formulated. What keywords you chose, how you reduced the ppc on competitive keywords…how you monitored quality scores…how you planned and measured the success of that campaign and most importantly how you plan to stop unnecessary clicks
• We need to know what strategies you have for identifying our key competitors and what keywords to choose. It is not good enough to choose a broad keyword which is highly competitive when a long tail keywords may prove to be less costly with better ctr. Anyone who has run a campaign before should be able to demonstrate this very easily from previous experience
• Somebody who knows how to tweak campaigns by running different ads and can identify the winners from the losers, understands quality scores and landing pages. Someone who knows how to unlock best value from a budget and convert into sales
The ideal candidate
We expect any candidate who decides to apply for his vacancy to look at hot tubs and choose the different sets of keywords. They need to do a little research and come up with a strategy of keywords, adsand identify our competitors. We are not expecting the complete strategy but for you to show why you are unique and that you understand all the latest developments in google, for instance what + means when applied to keyword. How you plan to minimise our costs while producing cost affective CTR.

Two people who are selected will be paid $30 eachfor what they have produced and they shall basically be selected for clarity of proposal and their strategy. Consider this your interview and please don’t send CV,s. For any accomplished google adwords seo expert this should not take too long.
Please do not send me letters of what you have done it would serve you better to spend an hour researching the job that we are asking you to apply for