My goal is continuous growth and to improve my skills. I happen to be taking my first steps in Project Management, using agile techniques such as XP and Scrum, among others. Also, I've been working with ruby and Rails for a while now, and would love to continue to do so, if you would hire me.
Salesmanship in print. That's the definition of advertising. Sadly, many copywriters get so caught up in making "cutesy", witty, or so called funny ads to impress their peers, that they lose focus on their goal. Which is, helping their company grow by driving in sales or leads. I am a firm believer in creating advertisement (and products)that are accountable. With the rising media costs, it's vital to have a copywriter who understands the importance of ROI. You need to produce ads that yield measurable results. Unless you are a billion dollar company, you cannot survive if you focus 100% of your marketing efforts on Brand building or Image advertising. If you are a young or even mid size company, if you want rapid growth and stability, you need to dedicate all of your marketing efforts to direct response marketing. The best comparison that I can think of to prove my point (that direct response clobbers brand building) is the Lester Wunderman / Columbia Records Club challenge as described by Author Malcolm Gladwell in his book Tipping Point. Although Wunderman helped Columbia Records experience HUGE success with his direct response skills, when CR was ready to try TV advertising, they hired a Madison Avenue advertising firm who solely focused on brand building. When Wunderman found out about this, he was outraged! So he convinced CR to do a split test, giving half of the budget and markets to him and the other half to the Madison ave company. They agreed. A month later the results were in. Wunderman's ads pulled 4times the results as did McCann's ads (the Maddison ave ad company). But it gets even better. Wunderman ran his ads in the wee hours of the morning when it was more economical. As it turned out, Wunderman only spent 1/4th of what McCann spent. So 4 times the results at 1/4th cost. If you would like to hire a seasoned direct response copywriter to help you create profitable ads, shoot me a note. I have studied most of the marketing legends, like the late Gary Halbert, Jay Abraham, Ted Nicolas, John Caples, John Carlton, David Ogilvy, Claude Hopkins, and I have been personally trained by Dan Kennedy. I have a solid track record for creating positive results with my copywriting skills and innovative abilities.
FileMaker 13 and previous • Architecture / Design; • Development in both MacOS and Windows systems; • Data Convertion / Mapping; • Integration with SQL through ODBC; • Integration through XML/ CSV files, or using VB / Apple scripts; • Integration with Account Packages; • Database Server Configuration; • Server WPE / IIS.
I am a degreed, experienced Technical Writer who understands that succinct, high-quality documentation is an essential business communication tool. I am driven, organized and detail orientated. I produce professional technical communications that are perfectly suited to the needs of the client. My core-competencies lie in creating and editing technical proposals and manuals and developing well-researched blog content. I also enjoy conducting research, article and academic writing/editing and business analysis. I am proficient in all Microsoft Office applications and in Adobe Acrobat and WordPress. I have experience working with software development firms, engineering firms, mobile application developers and marketing agencies. I am happy to interface with your team or your client to obtain the information needed to create your perfect documentation.
Experience in small signal analog design, sensor interfacing, signal conditioning, sensor applications, data capture and analysis, digital design, microprocessors and small FPGA based systems. I have over 20 years experience developing ideas and bringing them through the design process to a finished product. I develop entire systems, including power, mechanical, optical, and software aspects. I excel in small, innovative designs using new technology. I design for durability and dependability coming from a background of experience in designing for harsh environments, high volume production lines, medical, and space applications. I have design experience in serial communications, optical systems, rf communications, programming, DSP hardware and software design, PC board design and technical writing. I offer my services to take your idea and bring it all the way to production, or to fill any need in the process. I am also available for consulting, helping you to refine your ideas into something that is both manufacturable and functional.
Main objective: Making YOUR life easier! Offering a supporting or consulting role for entrepreneurs and companies. I'm a persistent and always optimistic Can-Do person with 25 years of business experience gathered in many western countries. I look for a long-term commitment. What I bring to the table: 1. Fluent German, English, Spanish 2. Entrepreneurial spirit (being one myself for the bigger part of my life) 3. (Tele-) Marketing/Sales Specialist (Recruiting/Training/Operations). 4. Certified Master Trainer for the D.I.S.C. personality profile system. 5. 25 years of applied computer/internet related knowledge (website architecture, ad campaigns etc.) Please see my portfolio for details. 6. 8 years of SEO Consulting (onsite/offsite optimization, Social Media, Backlink Building)
I am an experienced and skilled writer, capable of communicating with a variety of audiences and in an array of voices, styles, and formats. Over the past six years, I have worked with executives, entrepreneurs, industry experts, and many other professionals in writing and publishing eBooks, print books, web content, blogs, newspaper articles, and more. My objective is to craft communicative written materials to the exact specifications, expectations, and deadlines of my clients.