I am a Digital Analytics Consultant focused on measurement strategy, technical implementation and client training. I have over 5 years of experience working on over 250 projects in a multitude of industries (SaaS, Ecommerce, Leadgen, Membership, Flash sales, Content Plays
I am a Digital Analytics Consultant focused on measurement strategy, technical implementation and client training. I have over 5 years of experience working on over 250 projects in a multitude of industries (SaaS, Ecommerce, Leadgen, Membership, Flash sales, Content Plays, Affiliates).
I have a background in digital marketing as well as development which allows me to straddle both sides and serve as effective bridge between reporting needs and technical realities.
My goal is to help clients become data driven in their decision making; allowing them to identify what does and doesnt work, and effectively grow their business.
To achieve this I heavily rely on tools like Google Analytics, Kissmetrics, Mixpanel and some advanced tools like keen.io plus a host of support tools like Google Tag Manager, segment.io, geckoboard, data hero. I do not believe in pigeonholing a tool but rather starting with the data requirement and then working up to the tool.
I have been fortunate to be involved in solving a lot of interesting technical challenges from unique data requirements, to creating new ways to present information.
The in depth interaction with a variety of industries and analytics tools has allowed me to cross pollinate ideas and provide new perspective for effective solutions.
I have been a power user of google analytics and kissmetrics for 5+ years and have used its entire feature set in at least a few dozen projects. Big fan of GA for its endless customizability ( filters, regex, advanced segments, data collection & core reporting api's) and KM for its precise focus.
I have also been actively involved with Google Tag Manager since its beta period early last year with it becoming an active topic in my technical blog posts and the perfect tool to streamline data collection and improve deployment times.
I am fluent in English, am available to chat/talk on skype and always enjoy a good solution finding session. Look forward to learning more about your challenges.
- $49.00 HOURLY RATE
- 1171 HOURS
- LAST ACTIVE
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