I am a professional digital marketer and website development project lead having worked on hundreds of websites generating meaningful ROI in a variety of industries. My diverse skill set allows me to manage anything related to website development (specialise in Wordpress & Shopify) and digital marketing projects.
My expertise spans multiple industry sectors including finance, real estate, fashion, entertainment, beauty, sports, IT & technology, travel and food to name a few.
WEBSITE DEVELOPMENT
I have over 15 years managing IT and website development teams across multiple projects, however, recently have specialised in Wordpress and Shopify websites including Woocommerce, blogging, publishers, customer website builds, marketplaces, and ecommerce platforms.
I have experience in a plethora of plug-ins that can maximise the growth potential for companies. My expertise includes the following:
- Responsive Design
- WooCommerce
- Building a new website from scratch.
- Custom wordpress theme development.
- Custom wordpress plugin development.
- Membership Website Development
- Database Management
- Website Migration
- PHP/ HTML
DIGITAL MARKETING:
A chartered marketer with 18 years’ experience delivering data-driven marketing strategies incorporating innovation, automation, and operational management. With a strong commercial-led focus, I am looking for opportunities that utilises my skills.
I have 18 years experience in marketing and communications and have worked with over 100 businesses spanning multinationals, start-ups, not for profits, and local businesses.
I possess experience across the full spectrum of marketing ranging from B2C, B2B, client-side and agency side that has undoubtedly brought a wealth of knowledge, expertise, and results to a wide range of businesses.
Charles Darwin once said "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. "In today’s competitive digital marketplace, this is so true.
GENERAL PROFILE:
Whether it's search engine algorithms, A/B testing marketing creatives, website development, social media engagement, user metrics, Wordpress or customer experience; the best companies continue to learn and thrive on innovation, flexibility and data to succeed.
Throughout my career, I have always brought strategy and hands-on experience to the party; this is the only way I believe you can get the holistic perspective to digital marketing and website development. So, how can I help you?
Good question, over the last 15 years I have worked on diverse projects consisting of SEO, Wordpress, PPC, SMM, affiliate marketing, content marketing, Google analytics, local search marketing, lead generation, inbound marketing, website development (Wordpress), social media, CRM systems (MailChimp, Hubspot, Infusionsoft) and conversions.
Whatever your digital marketing and website development needs, I can help.
From a client-side, I was Head of Marketing for a company called videojug.com back in 2006. I successfully drove marketing and website development results for this start-up to in excess of 14 million monthly unique users and over 300,000 daily search visits. At it's peak, Videojug was in the top 1,000 website sin the world.
After Videojug, I started an agency called Bough Digital. Bough Digital is a professional full-service digital marketing company based in the UK which aims to deliver a first-class, full scale service to a variety of clients. With this, I have worked with some of the largest names in the UK and across the globe including eBay, Antler, Readers Digest, NHS, NASUWT, VMWare, and Alamy to name a few. During this work, I have worked across multiple verticals across a multitude of digital marketing tactics.
MY KNOWLEDGE AND SKILL SET
Digital Marketing Strategy
Wordpress Development
Shopify Development
Data-Driven Insights & Actions
Search Engine Optimisation
Content Optimisation & Strategy
UX & UI
Google AdWords
CRM (Infusionsoft)
Competitor & Industry Analysis
Pricing Strategies
Customer Profiling
Campaign Management
Budgeting & Reporting
Social Media
Inbound Marketing
Omni-channel Communication
Analytics & Reporting
Data Visualisation
Lead Nurturing
Marketing Automation
PROFESSIONAL DEVELOPMENT & EDUCATION
Professional Postgraduate Diploma in Marketing
Msc in Business Management
Ba (hons) in Leisure & Sport Management
INTERESTS
Tennis
Squash
Soccer
Golf
Sports
Digital Photography (beginner)
Forex Market