I have 10 years of experience in digital marketing in agency environments, in-house marketing teams, and as a consultant. I’ve been successfully hiring, training, and leading teams for over 5 years. I’ve spent the past 2 years at
I have 10 years of experience in digital marketing in agency environments, in-house marketing teams, and as a consultant. I’ve been successfully hiring, training, and leading teams for over 5 years. I’ve spent the past 2 years at the Director level for ecommerce companies with P&L responsibility of 7 & 8 figure yearly digital marketing budgets. I have in-depth experience with web analytics platforms and am intimately aware of the attribution problems and workflow issues facing digital marketers today.
I am a published digital marketing author providing thought leadership posts at Search Engine Journal, SEOmoz, PPCHero, TradaPPC, etc. I was the SEO presenter at the St. Louis Entrepreneurs Organization in 2011 and I served on the Customer Advisory Board for Adobe Search Center in 2012. I also regularly advise as a Tech & Media council member for GLG Research. I maintain Google Adwords & Analytics certifications.
I am proficient in Omniture Site Catalyst, Test & Target, Discovery, Search Center, Adwords Editor, AdCenter Editor, Marin, Kenshoo, Paid Facebook Ads, FBX (Facebook Retargeting), Google Display Network, Doubleclick, Visual Website Optimizer, Webmaster Tools, Tealium Tag Management, Tableau, Jira, Excel, SQL, SAP, SPSS, Google Analytics, Basecamp, MailChimp, Constant Contact, & Salesforce.
Specialties: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Data Scientest, Analytics, Quanitative and Qualitative Analysis, Pay Per Click (PPC), Conversion Rate Optimization, Multivariate Testing, Business Intelligence, etc.