Currently working at an Online advertising giant called ZEDO in Mumbai. Over 4 years of experience in online advertising industry, have in and out knowledge about ad serving and its hierarchy. Worked with Tier 1 clients from the US, UK
Currently working at an Online advertising giant called ZEDO in Mumbai. Over 4 years of experience in online advertising industry, have in and out knowledge about ad serving and its hierarchy. Worked with Tier 1 clients from the US, UK and APAC regions.
• Point of contact for two Tier-1 clients exclusively including Publishers, Agencies and Advertisers covering Global clients from US.
• DFP Premium, DSM, Google AdExchange, ZEDO, Adexchange, Mopub, Mediamind, DCM, Adtech.
• Track, measure, and analyze the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies
• Creating Video Ad Campaigns (pre and post-roll videos) in the Adap Tv Platforms.
• Implementing and understanding various Ad tags such as EyeBlaster, Eyewonder, Point-roll, Mixpo, Doubleclick, Innovoid and Brightroll etc.
• Pulling Discrepancy reports for DFA, Atlas, Eyeblaster, MediaMind and other 3rd party,and Adaptv, EOM reports.
• Understanding the area of Targeting in campaigns and implement them as per the client requests.
• Various platform and devices are available by for targeting i.e Online Video, iPhone, iPad, Android devices, Connected TVs.
● Maintaining the workflow for planning, trafficking, targeting, serving, optimization and reporting in Ad management. Check the creative’s and URLs in a systematic manner before implementing them in the ad server. Additionally, troubleshoot any minor issue with the creative coding.
● Worked with major clients like Anheuser-Bush Inc, BMW, and Net-A-Porter, Mindshare, Starcom, Emitch, Media contacts and other different clients using Double click for Advertisers.
● Familiarity with rich media tags, basic understanding of Java Script and HTML, 3rd Party Tags setup like MediaMind/ FlashTalking/ Atlas etc.
● Having exposure on reviewing, trafficking and analyzing the quality of ‘VAST in-stream’ and ‘Mobile’ ads.