Picture a Business student earning a living for 5 years by ghostwriting papers. He's a hit: 100% WoM referrals, and they just keep calling. He gets paid for "graduating" from top European colleges. The, he suddenly lands in the
Picture a Business student earning a living for 5 years by ghostwriting papers. He's a hit: 100% WoM referrals, and they just keep calling. He gets paid for "graduating" from top European colleges. The, he suddenly lands in the start-up scene. CEO of one and marketer for others, he writes grants, business plans, Web copy, patent applications, business communications with the private and public sector. He ends up on oDesk to diversify his portfolio and meet interesting clients. You might happen to be one of them.
So, hi! I am Ivan, and I love my job. That's because the Muse of writing never left me after I wrote my first poem at age six. I earn a living by telling stories, just like the one that attracted you in the previous paragraph. People "buy" stories: their brains are wired to do so (the fancy term is "event structure perception"). I can't wait to make yours come to life!
I'm here to X-ray your brand, philosophy, value chain and customer personas, making them speak the same language. With my extensive background in the academia, I know how to research, inquire and ask the right questions. And sure as Hell i know my theory! As a writing talent and marketer, i know how to sell both ideas and services (products are also a form of services, did you know that?). As a consummated freelancer, I know how to bow before the God of Deadlines.
My primary specialty is academic writing in the fields of Business, Economics and Political Science, but I have written for plethora of other disciplines as well. A marketing background however enables me to do what I love the most: crafting words that sell.
OVERVIEW OF WHAT I CAN DO FOR YOU (disclaimer: rhyme unintentional)
- Web Content -
Words that capture attention, move to action and communicate your brand’s personality. A home page that makes you crave for more. An About Us page that makes you say “wow, these guys are awesome!” A What We Do page that conveys the message your prospects really want to hear. It’s all about telling a story (check the one I wrote for Sweet Choice in the portfolio).
- Social Web Copy -
You need to promote your product/service across several channel, and need consistency and compelling content. I will speak yours, and the language of your prospects: Social Media Marketing, SM-friendly copy, and obviously texts readable by both humans and machines.
- Advertising and Sales Copy -
Consumers’ attention spans are worth more than gold nowadays. I know how to mine it, and deliver lasting impressions that drive actions. You couldn't believe how many ways there are to write an email/letter. I'll chose the best one. Need a brochure? Let's not pollute Gaia with bad printing.
- Business plans -
Do you need a BP for your personal use? I can not only research the market, write engaging paragraphs and make the numbers come together – I can do so by understanding your business and your vision, giving you the kind of advice you need.
- Investor/Grant Applications and Pitches -
You have your company, your offering and your buyer, but you need to convince a third party that they fit together wonderfully. That's where I come in. I have extensive experience in writing (and delivering myself) pitches and grant applications for startups, and I will translate your offering to the language of “money givers,” or in legalese if need be.
- Creative Writing -
That’s what I was born to do. Poetry, short stories, book chapters. Fiction and non-fiction. That’s what I would do full-time if I didn’t love marketing and the academia so much. Go on and test me!
- Translation -
I have done and can do all sorts of translation work, but prefer to write, by far. Earned my first buck at age 16 by translating primary sources from ENG to ITA for a PhD thesis. I can interchangeably translate all sorts of texts among English, Italian and Serbian, and I'm also a certified simultaneous interpreter for the latter two. Hire me if you like my pitch, we’ll figure something out.
- Design -
I am primarily a writer, but design is my hobby and passion. My baby is Adobe Illustrator, but I have a solid command of Photoshop as well. You can see some of my works in the portfolio. I can integrate image editing and elements design in the copy I write (e.g. write your “About Us” page and draw cool icons that separate the text, or a nice picture of your team), or I can design your logo, business card or CV from scratch.
MY OWN CALL TO ACTION
Everyone should know at least one joke about their profession. So here’s mine (it used to be a Twitter hit a few years ago):
“An SEO copywriter walks into a bar, grill, pub, public house, Irish, bartender, drinks, beer, wine, liquor...” :D
Now, if there’s mutual interest, go on and hire me!