Brand and consumer research and insights expert, with experience in media and digital media. Solid experience developing creative, custom, research-driven insights for clients and stakeholders. Specialties include: • Digital Media • Consumer Behavior • Brand Strategies • Brand Image/Perception • Competitive Analysis • Consumer Segments | Target Audiences • Lifestyle Trends and Topics • Guest Experience | Customer Feedback • Survey Creation and Methodologies Analytic acumen and instincts. Strong interpersonal, teamwork and collaboration skills. Can balance the need for quick turnaround with longer term strategic efforts. Problem solver; able to multi-task and work efficiently in a dynamic, demanding environment. Excellent communication skills (both verbal and written). Strong time-management skills. Projects include: • Crafting and implementing surveys for the Lower East Side Jewish Conservancy (LESJC). Key objectives: obtain guest/customer feedback on their walking tour experience, gather intelligence to support the creation and marketing of walking tours, collect data to inform organizational strategy and fundraising. • Designing and project-managing DailyCandy’s annual subscriber study, commissioned by senior management to understand their general attitudes, as well as usage and perception of DailyCandy vs. key competitors. Relayed findings and implications to senior management and key stakeholders (Marketing, Sales, PR, Editorial, Product, Finance), providing a roadmap for the future brand activities. • Developing custom research solutions and analyses to close ad sales deals. Example 1: Designed and executed ad effectiveness study for a new natural low calorie sweetener, interested in advertising in DailyCandy emails. Offered a custom solution that was instrumental in closing a deal worth almost half million dollars. Example 2: DailyCandy was often overlooked by marketers targeting Moms. Developing a "Mom story" allowed sales team to attract or better respond to RFPs from CPG companies. • Managing brand research and strategy for key accounts, including Yahoo! And Time Inc. print publications, about $1M in revenue. Identifying key drivers and gaps for client brands, making strategic recommendations. For example, suggested that TIME Magazine, regarded as a “serious” news brand, could benefit from occasional lighter topics featured on the cover or in pages of the magazine. Identified potential partners and content categories that fit well with Sports Illustrated and its overall image or would help close the gap on key drivers. Both magazines implemented strategies that broadened their image and grew their readership.
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Manage all quantitative and qualitative research such as customer surveys, voice of the customer and ethnography research for Innovation and New Product Development teams in the early stages of the development cycle. Providing analytic data to define the market size, competitors and financial opportunity for new platforms and product ideas. The information is then used to make decisions in selecting innovation projects and creating business and development plans.
Everyone in business is looking to maximize their resources whether it is time or money. I walk the talk and help people grow in areas that they are weaker or need an extra set of hands. Whether it is a quick few hours to a long term project I bring all of my skill sets to bring out the best results for you. I can oversee and manage projects or develop a new program, training, or product. I can also help and take the burden of doing the time consuming tasks that drain or tax your capacity. Feel free to contact me. 25% of all my contracts get donated to charities.
Filipe Menossi Agency Contractor
I am a digital marketing strategist who has 8 years experience in “Online User Design” with a focus on customer engagement. I am pretty confident in using quantifiable metrics to create effective campaigns that increase ROI and decrease costs. A strong technology background with passion for new technologies that create more efficient processes and a deeper understanding of marketing data.
I am Brian, a full time online marketer from the Philippines. I was involved in multi-level marketing for the last five years that helped me hone my skills in online marketing. Being involved in multi-level marketing helped me became optimistic. The high optimism helps motivate the team toward its goals and to work hard for the team objectives. I am also able to build positive relationships with internal and external stakeholders. As online marketer, I am self-taught in learning social media marketing, invoicing, website statistics, creating blog, email catcher, surveys and Photoshop. My goal is to provide meaningful services to clients and to help them generate more leads and close more sales. Do you want to START.... BUILD...GROW.....Your Online Business? Partner with me and you got every skills and knowledge needed to mobilize your business.
Over 10 years' experience implementing, analysing and presenting quantitative research surveys for a variety of high profile clients all over the globe. Services include:- Expert survey design and consultation Access to client question library based on hundreds of successful surveys Advanced online survey programming and scripting CATI, CAPI, Mobile, POS and Paper surveys also available Hosting and maximising response rates Basic and advanced survey analytics including descriptive statistics, cross-tabulations, significance testing, regression, segmentation, text analytics and quadrant matrices. State of the art data visualisation, charting and infographics Insightful report and presentations delivered via Skype or in person Covering strategic business areas including:- Customer satisfaction Brand evaluation Employee engagement Membership surveys NPD
- Started Marketing Research Department at Photo Marketing Association International and established as a think tank of Imaging Industry. - More than 25 years of global marketing research experience in the imaging industry and published numerous research reports. . - In-depth knowledge of consumer behavior and professional markets in local, regional, national and international imaging industry. - Having to deal with and create custom reports for press, trade, students, and customer inquiries - Advise major dealers and manufacturers regarding imaging markets and trends. - Presented research results at major imaging conferences in the US and Japan. - Ability to work well with numbers and analyze complex data. - Creative mind in custom modeling in estimating and forecasting market sizing. - Bilingual (Japanese/English) and liaison to Japanese manufacturers. - Very independent and disciplined with more than 20 years of telecommuting experience. - Bachelor of Laws from Chuo University (Japan), Bachelor of Arts (BA), International Politics and Trade from California State University-Long Beach, and Master of of Science (MS) in Business Administration, Marketing Option from California State University-Long Beach.
I was in the workforce for more than 15 years, prior to 2011. Most of my working years were spent programming, administering, and analyzing online surveys for large corporations. I have approximately 3 years of experience in creating and analyzing Market Research surveys. I have 10 years of experience in administering Customer Satisfaction survey programs. I have used multiple online survey tools, including Survey Monkey. I also have experience with statistics and and statistical software packages, such as SPSS. I am fluent with all of the basic desktop applications, including word processing, spreadsheets, and presentations. I also have experience with setting up and managing websites and Facebook pages. I am an ideal candidate to help you design, program, and administer an online survey. I can also help you with any administrative tasks, up to and including setting up and maintaining your web and social media presences.
Self-motivated professional with strong quantitative and qualitative analysis experience. Excellent communication, presentation, and interpersonal skills. Creative thinker and problem solver. Works well autonomously as well as part of a team. Core competencies include: • Business Strategy • Email Marketing • A/B Testing • Due Diligence • Investment Evaluation • Market Research • Analysis • Customer Engagement • Financial Modeling • Key Performance Monitoring • Social Media Marketing • Business Plan Development
As MissCentipede/your Virtual Assistant I offer versatile services for Management and Secretarial Support, Administration, Project Coordination/PMO Office Management, and other types of Support activities that are not always easy to capture in words. I am a relationship-oriented, structured and practical professional who takes pleasure in optimizing processes and administration. During my professional life I have worked for several companies performing various types of supportive tasks and project coordination. My main goal is always to support other people to make it possible for them to concentrate on the things they are good at. By using my natural enthusiasm, determination and a high sense of responsibility you can count on excellent support for a defined period. I like to make a difference.