I tell my clients if you want customers to look your way, you have to give them the honest-to-Pete real you. How does your product live in the world? How does it help people? Why should they believe you? What
I tell my clients if you want customers to look your way, you have to give them the honest-to-Pete real you. How does your product live in the world? How does it help people? Why should they believe you? What can you give them that no one else can?
My advice for the adventurous: Take off the pants. Lose the pretense, the jargon and the self-aggrandizement. It is not about you. It is about what your company and your products do for your customers. That is the story I will help you tell.
One of the wisest things I've ever read about product marketing came from the writer of a children's book. Antoine de Saint-Exupéry, creator of The Little Prince, said, "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work ... teach them to long for the endless immensity of the sea."
For business owners not sure of what to do with the internet, digital media, mobile technology or social media, I am their digital marketing, content marketing and e commerce specialist. I help them figure out what draws attention from a finicky market and how to tie their marketing efforts to profitability.
As a writer, I work with clients who insist upon personality, uniqueness and courage in their marketing. Content is at the heart of a thriving company. It requires doing more than just putting words on paper. It means showing customers the value you deliver. Your customer is the only one that matters in the conversation. Make sure they know that.
I have worked with a lot of clients who have been willing to show their heart. Here are some of their websites: www.beards.net, www.seoriver.com, www.mywifipassword.com, www.dayoconsulting.com, www.enterprisetraining.com and www.rezoop.com.
Companies are in the business of making money. Unknown territories like SEO, social media, Web analytics and new media are a little less intimidating with a little (or a lot) of help from someone whose business is marketing with messages.
There are a lot of terrible writers out there. Like anything else, you get what you pay for. My hourly rate and project bid prices reflect experience, quality and innovation. Mediocre rates will give you mediocre messages that will bring you mediocre results. If you are okay with mediocrity, please look elsewhere.
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