A Communications professional with over 7 years of experience in editing and producing creative copy for marketing communications such as campaign material and publicity, as well online/hardcopy guidance material for both educational purposes and for internal corporate processes. Furthermore, I have sound expertise in optimising publicity online, engaging with target audiences on social media, web analytics and improving visibility on Goolge through SEO.
Public Relations Job Cost Overview
Typical total cost of oDesk Public Relations projects based on completed and fixed-price jobs.
oDesk Public Relations Jobs Completed Quarterly
On average, 170 Public Relations projects are completed every quarter on oDesk.
Time to Complete oDesk Public Relations Jobs
Time needed to complete a Public Relations project on oDesk.
Average Public Relations Freelancer Feedback Score
Public Relations oDesk freelancers typically receive a client rating of 4.75.
I'm a professional multi-media journalist who can write, edit, research, produce, and design high-quality content on almost any topic and for any medium. From creating blog and social media posts to complete marketing communications plans, I have worked with clients including university programs, acupuncturists, chefs, commercial painters, e-commerce sites, news sites and forums, and more. I do not compromise my high ethical standards. Sorry, but I do not accept jobs that involve "ghostwriting" without credit, "spinning" and stealing others' copyrighted work, or other shady practices. What you get with me is a passionate, hard-working, detail-oriented, mass communications expert. What you do not get is someone who will rush the job or be a mindless "yes man" -- if I accept a job then I am committing to give you my best work effort, and that includes sometimes offering suggestions or advice -- getting you the final product you NEED, not just the one you think you want. I generally do not do Skype interviews or meetings for any projects paying less than $1,000. I am happy to answer any questions through ODesk or email, and I am happy to do a trial period for any ongoing positions. Sorry, but the reason I choose to do online freelancing is to make my own schedule and work in my pajamas; if you can't deal with that then best of luck finding someone who is a better fit for you.
www.linkedin.com/in/zpardes Marketing, PR, advertising & communications pro. New market categories. Launches. Relaunches. Start ups. Funding campaigns. Mergers. Acquisitions. Corporate communications & investor relations. Current and former clients include: Corporate: Amazon, Nike, Virgin, Tropicana, ESPN, First Watch, Darden Restaurants, Stew Leonard's, Chuy's Tex Mex, Lennar, KB Home, Toyota, Nokia, Discovery Networks, Electronic Arts (EA), Stein Mart Tech & Mobile: Flickr, GOQii, Lightricks (Facetune), DevriX, Coveroo, Hooked, Row Sham Bow, Chegg, TeamChat, Indix Health/Wellness: Allergan, Smith & Nephew, Nemours, Moffitt Cancer Center, Compass Research, Human Performance Mentors Hospitality: Wyndham, Marriott, Hyatt Regency, Peabody Hotels, Rosen Hotels Consumer Packaged Products: Javatino, Buddy Fruits, Zico, Fuji Film Finance/Fin Tech: Merrill Lynch, Citi, E*Trade, Vesta, MX (Money Desktop), B2R Finance Clean Tech: CALMAC, BuildingIQ, KGS Buildings, Dynamic Air Quality Solutions, Ox Paperboard, Integrated Environmental Solutions (IES) Non-Profit: Big Brothers Big Sisters
A proactive, independent writer with a demonstrable flair for creative originality, coupled with a proven ability to deliver high quality, targeted content for over nine years. Responding to a wide range of client requirements since 2002; my background in journalism has instilled the ability to research and craft strategic content that exceeds client expectation. Unique, engaging and optimised to convey the personality of your brand, my work guarantees results! Whether you're seeking travel copy that evokes strong emotions and a sense of wanderlust, or you require website content with a clear call to action, I'll happily work within your parameters or suggest ideas to enhance your brand's tone of voice. Committed to the provision of a tailored service for each and every client, I strive to maintain a seamless project experience. From travel journalism and features to custom marketing and promotional content, I endeavour to tailor results to the vision and goals of your business with effective content strategy planning. Experienced in the provision of optimised and targeted content, I offer a wide range of services including: - Articles/ Features - Website Copy - Reviews - Blog Content - SEO Content - Product Descriptions - Marketing Materials - Press Releases - Creative Writing Areas of Expertise: - Travel and Tourism - Hospitality and Leisure (including restaurant/ hotel reviews) - Events (wedding/ events/ party planning, service hire and catering) - Weddings/ Bridal Fashion - E-commerce (inclusive of reviews, website content and product descriptions) - - Online Gaming (poker sites) - Entertainment (Music, Art and Festivals) - Marketing - Press Releases - SEO Content - Finance (Insurance and Unsecured Personal Loans) Previous Clients: - Travelocity - ULaw Ltd. - NYC Magazine - Tiny Hands Online - Vegas365 - Roderick Pugh Marketing - BookCottages.com
Brand Strategist, Strategic Planner, Writer and Namer with 25 years experience in Fortune 500 Corporate and Small Business marketing. Specialize in creating brands from startup through market entry. Focus on goal setting; marketing research; and marketing strategy, branding strategy, creation and implementation. Created, maintained and ran 2 online businesses. Experienced writer: copywriting for ads, articles, websites, blogs and business letters. Managed email campaigns. Created and delivered training programs via webinar. Certified in Creative Problem Solving. Corporate clients include: Quaker Oats, Kraft, Domaine Ste. Michelle, Helene Curtis, Champion Athleticwear, United Airlines, Mastercard, Gillette, Warner Lambert and Kimberly Clark. Master's in Advertising from Northwestern University. Bachelor of Arts Degree in English from the University of Illinois. HEARTWISE MARKETING, Decatur, IL Small Business Owner, Marketing and Branding Strategist • Creating marketing and branding strategy and content for a news website that receives 5 million unique visitors per month. • Created corporate identity and name for a software development and engineering firm. • Created social media strategy and tactics to drive 15K shoppers to a startup online store for life coach and international speaker. Tactics can be repeated four times a year for 60K shoppers annually. • Created marketing and branding strategy, led team through strategy, naming, tagline development for author for Words, Words, Words: Enchanting Your Readers. • Created marketing, branding and website strategies, promotional booklet and 10 training videos for B2C manufacturer. • Developed and wrote Goal Setting for Success booklet for website incentive for email signups. • Helped develop the marketing, branding and website strategy for startup writing coach. • Created branding for Heartwise Marketing: Capture the Heart of Your Customer SOCIAL MEDIA FROM SCRATCH, Decatur, IL Online Marketer and Writer • Created a 25-video program to train small business owners in the basics of small business marketing and social media strategy. • Worked with local wine shop to develop marketing strategy, print advertising, radio advertising and promotion, Facebook promotion and in-store programs. Achieved traffic increase for wine tastings within an overall traffic decline. Developed successful loyalty program that 1200 customers have joined to date. • Created a brochure for a speech pathologist that resulted in increasing her sales by 90%. She had to add staff to manage her caseload. • Co-created marketing strategy for life coach that increased her client base by 45% in Year 1. • Created name and tagline for Social Media from Scratch: With the right ingredients to grow your business. CHATEAU STE. MICHELLE WINERY, Seattle, WA Brand Manager, Domaine Ste. Michelle • Rebranded $20M sparkling wine from concept through market entry, achieving 52% sales growth in a flat category. Moved brand from last to #2 position, just behind Korbel. • Designed and executed research plan defining consumer, and brand positioning. Managed quantitative efforts to test appeal of new package and ad campaign. • Led teams that created Celebrity Toasts ad campaign that performed 24% above norm, POS materials that increased displays 22%, and award-winning sales literature. • Created Celebrate in Style Millennium program featuring Christie that achieved 112% of sales goal.
I have managed dozens of media outreach, public relations, strategic communications and content writing projects for some of the world’s most recognizable brands, including Campbell’s Soup and Lockheed Martin. I am an excellent writer with spot-on tactical skills and a proven record of success garnering media coverage. My work has been published in national magazines, corporate blogs, trade publications and websites. I can promise you compelling, flawless and effective work with a quick-turnaround.
I am a creative, highly-qualified marketing executive with 18 years of distinguished performance, a broad-based background and an exceptional work ethic. On oDesk I have consistently secured 5-star feedback (only two exceptions out of 30 jobs!) and I own the highest possible score on the oDesk Internet Marketing test. In short, if you choose to work with me, you can expect three things: (1) You can expect my 100% attention (2) You can expect clear communication. (3) You can expect that the work will be done quickly, while I adhere to the highest professional standards. My speciality is helping business owners with their marketing efforts with an emphasis on promotional materials, direct mail, email, and online content. Here are a few of the things I can assist with: - Strategic Marketing Plan - Direct Mail (letters, post cards or emails) - Promotional materials (flyers, posters, brochures, booklets or catalogs) - Copy-writing or editing - Web writing, including landing pages, squeeze pages, and home page text - Content research and creation - Presentations - Email campaigns using tools such as Constant Contact or MailChimp - Blogging on platforms such as WordPress or Blogger - Online Account Set-up: Facebook, Twitter, LinkedIn, YouTube - Facebook Advertising - Google AdWords - Google Analytics - Finding and supervising talented graphic designers - Training on Facebook, Twitter, LinkedIn, Google+, Constant Contact, Mail Chimp, Word Press or Blogger My degrees are in Marketing Administration (Masters from NYU) and Communications (Bachelors from CUNY). I you choose to work with me, your marketing needs will be handled with focus, care and precision.
I have developed a spectrum of skills related to marketing, sales, and PR in the creation of brand presence for a variety of projects and clients. My strengths lie in the generation of new marketing strategy and plan implementation, in-depth understanding and execution of social media and search engine marketing, PR campaign management (e.g. press releases, media relations, pitching, bylined articles), web copy and development, grassroots marketing and sales strategy, and overall positive brand management. With these skills I look forward to working with you and your company to identify your objectives and goals and create an innovative marketing, PR, and/or sales campaign that will improve your online presence through efficient, effective writing and cohesive communication with target audiences. My primary interests lie in holistic health and wellness, fitness, green living, green energy/clean technology, and social justice issues. As these are my passions, I keep a constant pulse on media trends in these spaces which help to identify key angles for my clients to gain the attention that is needed and deserved.
As a former Vice President of Public Relations and Marketing at a mid-size community hospital in New England, I have a decade of experience writing all manner of materials and content for physicians, service lines, cancer centers, orthopedics, diabetes, women's health, cardiology, gastroenterology, emergency medicine and a wide variety of other topics. I have written physician outreach and referral materials, patient education materials, websites, advertising copy, brochures and booklets, community education and outreach materials. I am quick to research and write. I am versed in physician reimbursement challenges and credentialing issues. I have written magazine feature stories and packaging copy. I have also written strategic plans for medical device manufacturers and launch packages for practices and medical products.
New to oDesk! 15 years' experience as communications/PR professional with deep expertise in strategy, media relations, corporate communications and issues management for a diverse spectrum of brands including March of Dimes, Anheuser-Busch, Vicks, U.S. Fund for UNICEF, Segway, Cold-Eeze and Twentieth Century Fox Licensing and Merchandising. Exceptionally organized and results-oriented strategist and tactician who also loves to write, proofread and edit. Passion for philanthropy, entertainment and health/wellness.