I am based in Kuala Lumpur, the capital city of Malaysia. Living in a multi-cultural country allows me the opportunity to explore and expose to different customers' needs and culture. Understanding diversified audience in return gave me important insights to
I am based in Kuala Lumpur, the capital city of Malaysia. Living in a multi-cultural country allows me the opportunity to explore and expose to different customers' needs and culture. Understanding diversified audience in return gave me important insights to create the most strategic communications tactics and tools to meet client's objectives.
I have accumulated more than 8 years of communications experience in both agencies and clientele environment, with both local establishment and multinational brands.
I have built my career contributing my knowledge and skills in Public Relations, A&P, Marketing and Branding. My job scope include end-to-end PR matters i.e writing press releases & speeches; generating publicity / branding for products & company; originating media invites, activities and establishing media relations; pitching & organizing media interviews; hosting press events / media activities. Other areas include, handling day-to-day press enquiries, crisis responses, blogger engagements, opinions leaders cultivations, and social media supports.
My experience also covers Corporate Social Responsibility (CSR) initiatives and collaboration for companies (for both internal & external audience). From conceptualization, planning to execution and post event follow ups for CSR activities involving areas such as Environment, Community & Welfare, Education.
I am also familiar with A&P productions such as color separation, printing production, materials recommendations (paper, finishing, etc), radio and tv commercials productions during my years of experience working with creative and production agencies.
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