I'm a proven marketer and business developer. I have extensive experience creating, implementing, and managing branding, social media, and content campaigns. I have experience working with major companies like Procter & Gamble as well as smaller startups. In each case
I'm a proven marketer and business developer. I have extensive experience creating, implementing, and managing branding, social media, and content campaigns. I have experience working with major companies like Procter & Gamble as well as smaller startups. In each case,
I've worked with brands and companies of all sizes, helping them to move their sales needle, manage new and existing clients, and launch new projects. My degree in Business Law coupled with my experience in retail, digital media, and entertainment gives me a unique perspective on marketing and branding. As a digital native, I have been working in and around brands and social media since 1998, when chat rooms and social networking sites were in their infancy. Since then, I've worked with all of the popular platforms: Twitter, Facebook, Youtube, Ustream, Vokle,Twitter, Instagram, Wordpress, message boards, Foursquare, and many more. Additionally, I have an organic understanding of how online activities can translate to offline dollars through lead generation, conversions, and relationship-building.
I also have experience with SEO and analytics, tracking traffic and conversions. I have worked with companies on integrated branding campaigns that include a mix of traditional press, new media, guerrilla marketing, live events, and community engagement. I've designed contests, communications campaigns, and branding strategies that have increased brand awareness and moved sales needles.
As a business strategist, I'm able to put the entire scope of marketing into a business context and help key team members and stakeholders understand marketing's role in the company's success. Furthermore, I am able to elicit fresh, relevant ideas that can enhance the brand's image across platforms.
Areas of Expertise
-Digital content production
-Traditional and non-traditional marketing
-Effective sales strategies