THANK YOU for being here! Following the cliche, now I should tell you how good I am... You know, all those buzzwords that will prove my value. (marketing, leads, marketing campaigns, social media, facebook marketing, conversion rates, funnels, email marketing…) But, I learned that… the best way to show someone that you can help (bring value on the table) is by actually helping them. That is why, in the next 67 seconds, I am going to show you how you can... 2x2x2 YOUR BUSINESS in the next 90 days. THE MINDSET To grow your business, you have to change the way you look at it. If you see it like a one thing, that is probably why you feel stuck. To get unstuck, you should start seeing it as a 3 segment entity. Segment # 1: Pre sales (Getting leads) Segment # 2: Sales (Leads to Customers) Segment # 3: Post sales - (Customers to Clients) Got it? Great. Now, lets... 2x2x2 YOUR BUSINESS 2x Pre sales Step 1: Analyze where are you getting traffic from. Step 2: Analyze how much are you converting it into leads. Step 3: Come up with ways to double the conversion % + add more channels. 2x Sales Use the "Mcdonald's method." When you buy a burger from Mcdonald’s they make ~ 18 cents. That is why they coined the famous “Would you like fries with that” question that combined with buying an extra coke, brings ~ 1.50. This means: every time someone buys Product A, offer them Upsale 1, Upsale 2 and/or Upsale 3 i.e. aim to double your profit per sale. 2x Post Sales After someone buys your product/service, you should immediately start the “Constant Contact” or “Top of mind” strategy. This means, that you start using direct email, email, sms, phone, social media and retargeting to educate and help her solve other problems. Do it! Making $1000 per day? 2 x more customers = $2000 2 x profit per sale = $4000 2 x frequency = $8000 Go for it! :) All the best, Jordan Need help implementing all of this?
Direct marketing Job Cost Overview
Typical total cost of oDesk Direct marketing projects based on completed and fixed-price jobs.
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Time needed to complete a Direct marketing project on oDesk.
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I write for a living!!... I'm an advertising creative director, scriptwriter, integrated marketing communication consultant, and writer for all reasons!!... Also, a part-time faculty teaching multimedia writing, script writing, advertising, public relations, marketing communication, strategic and brand management to name a few at Asia Pacific College - my way of paying it forward!! :)
Is your business exactly where you want it to be? You don’t have any any problems to solve or improvements to make? Is your business perfect? Probably not. Even those of us who have taken on the challenge of helping others improve, and sometimes transform, their businesses have problems and work to improve on a daily basis. (Shhhh!, don’t tell anyone, but we make a lot of mistakes too. Good mistakes that still move us forward and even some where we ask ourselves what we were thinking. But the progress is always forward and tomorrow always turns out to be better than yesterday.) So if you want to improve on any or all of the following then we can help you without a shadow of a doubt: • Revenue generation • New sources of revenue • Profit • Costs • Quality • Customer service / satisfaction • Time • Frustration • Employee engagement • Delays • Problem Solving • Control • Processes and systems • Value creation and delivery It is not magic. Everything we do is something you could do all on your own. You could teach yourself and do it. The problem is that you are running a business and probably don’t have the time to learn and even less time to make costly mistakes and missteps. We all need help with things for which we either do not have the time, resources, or talent. If we did we would be perfect. No one is. If you want to generate more revenue (and profits) through better marketing then we can help. If you want improved profits, problems solved permanently, fewer surprises, and happier customers (or patients, clients, patrons, etc.) then we can help. If you want to free up more of your time to do what you do best and enjoy while letting others do the same and still enjoy the increased revenue and profits and reduced problems, then we can help.
Experienced digital media strategist, project manager and direct and social-media marketing manager. -Created New York Times Company's first metered website, telegram.com -Developed first mobile web application in the country integrated with paid-content business model -Created audience segmentation strategy to increase audience engagement and digital consumer revenue -Designed and executed market segmentation strategy that increased paid subscribers from 1,500 to 15,000. -Developed and implemented a three-year cross-platform marketing strategy that increased commercial digital revenue by 60 percent and increased customer revenue from $0 to more than $500,000.
I have 19 years of experience in global public relations, corporate communications, media relations, marketing, marketing communications and copy editing. I have extensive experience in the financial services industry--almost my entire career. I wrote over 1,000 press releases per year while at A.M. Best, an insurance ratings company, while maintaining exceptional quality with zero margin for error. I also have experience in marketing communications, so I can be a creative copywriter as well.
QUALIFICATIONS -Over ten years experience working with a unique variety of companies and products, creating and editing content for professional websites, newsletters and e-newsletters, e-mail blasts, online articles, blogs, aggregated content, press releases, newspaper articles and research-based magazine articles, newspaper and magazine ads, direct mailers. -Capable of creating a complete social presence both online and in-person through social media, blogs, trade shows, education webinars, e-mail broadcasts and e-newsletters. -Focused skills in creating and maintaining a commanding presence both online and in print. -Worked with extensive taxonomy, article and news aggregation, and search engine marketing/optimization to increase web site content and traffic. TECHNICAL SKILLS -Well-versed in Microsoft Office, Adobe InDesign, Adobe Acrobat, Adobe Photoshop on both Mac and PC platforms -Experienced in using in-house Content Management Systems and running and analyzing internal reports -Comfortable with Google Analytics, MailChimp, Silverpop, Constant Contact and basic HTML
Over 15 years work experience as a Strategy Consultant and Lead Generation Specialist with a strong orientation on Retail and ICT industries converging Fixed and Wireless Communication Technologies, Enterprise Solutions and VAS. Solid quali-quantitative methodologies leveraging high added value business and market opportunities, sustain my ability to directly meet clients' needs for leading international companies. My achievements for Frost & Sullivan, Euromonitor Intl, Progressive Digital Media Group, and others, confirm it: - Business focus on monitoring, analyzing, measuring and forecasting emerging trends, new technologies and market behavior in Latin America, the United States and Canada. - Specialization on Lead Generation, identifying and approaching Company Leaders and Decision Makers. - Acclaimed through articles and quotes at Payment Media, Decision Report, ConvergênciaDigital, Card News, Using RFID, IT Web, Partner Report, El Universal, IDNoticias, BN Americas, etc. - Invited Speaker at key client and industry events like Mobile Commerce, Mobile Payments, Miami; C4 Latin America, Panama; Smart Cards for Government and Payment, Mexico; CTST Americas, Orlando. - Strategic Partnerships with organizations such as Smart Card Alliance (US), Smart Way (BR), Current Analysis, and Oxford Policy Management (UK). - English, Spanish, and Portuguese native speaking work teams. SUMMARY Strategy consultant and facilitator for Telcos, Payment and IT related companies with interests in the Americas, providing local, regional and global perspectives adding solid expertise on Market Analysis, Strategy Assesment, Contact Development and Lead Generation. AREAS OF EXPERTISE: - Telecom, fixed, mobile & broadband technologies - Financial services, banking, EMV, e-payment, contactless, micro & mobile payments - Retail - Government & ID - Security, physical, logical and dual access control - Smart card tech., memory and MCU ICs - VAS, Cloud and Enterprise Solutions Please read more about my experience and endorsements on my LinkedIn profile. Looking forward to ¨meeting¨ with you soon, please don´t hesitate to contact me per email or Skype (alejandrae). I am thrilled to get to know more about your business goals and support your growth strategy! Best, Alejandra Etcharran
I am a Marketing and Communication professional, with more tan 15 years of experience creating new ways of present a product or a service to their publics. I love strategy, marketing plans, creativity, content, coordinate campaigns, find information about the market and competitors, benchmarking, promotional actions, loyalty plans, and many other marketing activities that can help you to align your product with the best segment of the market, so you can achive your objectives.
I have international marketing experience with globally recognised brands. I've worked in the strategy and consulting with specialist expertise in digital marketing, data analytics and strategic planning. Entrepreneurialism and creative problem solving are my bread and butter. Hence I hold a passion for helping other entrepreneurs to succeed. I am also a painter in addition to being an MBA educated business woman so I combine the art and science. I bring to my clients a unique combination of both analytic and creative problem-solving capabilities Please get in touch and let me know how I can help you.
Former “Mind Coach” Uses Unconscious Influence and Stealth Buyer Psychology to Transform Your Ideas Into Powerful Words That Move Your Prospects To Act, Buy From You Again and Again, and Put Streams of Business Profit In Your Pocket Month After Month If You Want to Rev Up Your Business Results… I Can Help You To: - Turn your ideas and knowledge into powerfully persuasive words that get attention, stir emotions and move people to act. - Crack the code of your customers’ psyche by digging deep into their subconscious to understand their wants and desires, unmask their secret fears and worries, uncover their dominant buying motives and engineer messages that will incite them to act - Uncover the best most effective way to tell your customers why they should buy from you - Architect marketing material that educates your buyers and preempts you from the competition so they want you and only you - Design messages that systematically overcome buyer objections and get them to easily say Yes! - Develop a winning strategy that integrates your materials and marketing channels together into a seamlessly persuasive marketing campaign that kicks business ass! I can help you create: - Killer websites and landing pages - Power-packed sales letters Attention grabbing press releases - Hot and effective online ads - Winning email campaigns - Captivating flyers and brochures - Enticing professional bios - Stealth sales scripts that nitro charge sales meetings - Strategic presentations that electrify results