Demonstrated excellence with over 14 years of success in Information Technology and Management. Areas of expertise and passionate about: - Business Analysis - Requirements Engineering - Business Process Management and Improvement - Systems Improvement With significant work experience, and strong knowledge and skills in: - Project/Program Management - Strategic Planning - Software Development Regularly selected for the most challenging initiatives, in previous engagements and currently as a self-employed consultant.
I have an uncanny ability to spot unnecessary and unproductive procedures as well as internal control gaps where losses may occur. I love helping small and medium sized companies grow to the next level using strategic plans, mission statements, and other key communication tools to keep everyone focused on the right goals. My experience includes: Banking Internal Audit Fraud Investigation Federal Regulation Implementation Process Improvement Human Resource Management Project Management System Development Lifecycle Training Manager Budget Preparation Policy/Procedure Development
I am among the best 5% freelancers on Odesk and this has been officially confirmed by Odesk on August 5, 2013. I am experienced & certified Google Adwords PPC expert / Online marketing Strategy Consultant who has over 6 years of Online Marketing experience, and am Google Adwords certified. I provide PPC Audits, One-time Optimizations and also ongoing PPC Management Services. I can guarantee that I'll help you achieve great results, which will help achieve great ROIs, increase your brand's value and also help scale your business to it's full potential. I provide the following services: - Search Engine Marketing Management (for Google Adwords & Bing Ads) - Google Adwords account auditing & management This includes running campaign set up, campaign optimization, keyword research, writing ad copies and helping you achieve high quality scores for your keywords & ads, and attracting high quality traffic. - Display Marketing Campaign Setup, Optimization & Management Google Adwords Display Network - I have experience successfully managing $20K+ monthly ad budgets on GDN campaigns. I also have experience running RTB campaigns on SiteScout and Display PPC based campaigns on AOL Advertising and Yabuka - Google Analytics (Reporting & Tag Management) & search funnel setup. - A/B Split Testing for finding the top performing ad copy & landing pages so as to increase your overall campaign's conversion rate. - Retargeting & Dynamic Retargeting (Using: Google Adwords Retargeting, AdRoll, SiteScout and Criteo) - Landing Page Conversion Optimisation so as to get higher conversion rates and as a result lower marketing costs. A/B Split Testing and Multi-Variate Split Testing with Google Analytics Content Experiements , Optimizely and Visual Website Optimizer - CPV Cost per View Traffic / PPV Traffic (Traffic Vance, Media Traffic, Lead Impact, 50onRed) I currently manage pay per click campaigns with monthly spending budgets ranging from small budgets of $500 per month, all the way up to large budgets in the range of $50,000 per month. Campaign performance reports will be sent periodically in order for you to be able to easily monitor your campaign's overall performance. I am available for skype calls & chats, and I am also reachable via email and Whatsapp / Viber at any point in time, 7 days per week. I look forward to working with you, Matthew C.
My Experience: More than 6 years of Graphic and Web design. More than 2 years of Usability and User Experience. Services: - Designing all types of user interfaces; - Analysis, prototyping, and re-design of existing user interfaces for desktop, web, mobile applications and interfaces, automotive devices; - Creating logos, corporate identity, branding and re-branding; - Graphic design, illustrations, icons; - Clarification / collection or creation of interface requirements, creating documentation; - Expert evaluation of an user interface; - Usability and UI design consulting; - Creation of schematic, clickable and high-fidelity prototypes; - Creation of Style Guide document, which include a set of rules that are for a design and development of software interfaces;
Knowledge Areas and skills Custom Software Development, POS, intranet system, administrative systems and integration with intelligent software solutions consolidate, organize and centralize amount of information located in different divisions and departments, so that executives make decisions about payments, suppliers , prices, materials management, promotions, etc. Algorithms and programming skills, strong knowledge of C/C++ and Java. Strong knowledge of data structures, strings, sorting, arithmetic and algebra, combinatorics, number theory, backtracking, graph traversal, Algorithms for graphs, dynamic programming and computational geometry. Accounting area, experience in handling all movement of materials between stores and shops, all the accounting related to its retail. Point of sale Area, experience with integration between POS software and label printers, fiscal printers, barcode readers, fingerprinter and keyboards for point of sale. Oriented Object Programming and Low-level: exprienced in Java and C/C++/C#. QT libraries and Visual Basic. Scientific Programming: Matlab. IDES: Intellij Idea, Eclipse, Netbeans, Kile, Quanta. Servers: Apache-Tomcat. Functional Programming and AI: Haskell and Prolog. Database: MySql Oracle, Postgres, SQL Server and FoxPro. Web Development/Frameworks: Php, Struts, Vaadin, ZK, html and css.
Too often, online marketers get caught up in chasing the next fad. But doing more business online is, at the heart of it, very similar to doing more business offline. Relationships are what's important, and hacks and tricks only go so far. I'm not your ordinary freelancer. I sometimes describe myself as "a writer who's not afraid of numbers." My drive to understand the written word and the world of business has given me an unusual collection of experiences and skills: -I'm an experienced copywriter who has created sales letters and other marketing materials for businesses several industries. -I'm certified in AdWords, Bing, and Google Analytics and have successfully managed PPC programs with monthly spend ranging from under $1,000 to close to $45,000. Depending on current clients' spend, I'm sometimes able to meet Google Partners qualifications. I have also designed and run website split testing programs for clients. ***Please note that my rate for PPC is $50/hour.**** -In the past, I worked in publishing as a writer and editor for about 10 years, giving me a solid grounding in proper editorial procedures and standards, what materials sell, and the financial considerations involved in publishing a book. I've found that a lot of the business skills I've learned in this world are highly transferable to other industries. -I've been managing my own web-based businesses on the side since 2003. To any project, I bring a drive for thoroughness, patience, good judgment, and a deep investment in seeing my clients meet and exceed their goals. Your success is my success. I constantly test and look for data to support decisions. For my clients' ultimate benefit, I constantly seek out new learning opportunities (conferences, webinars, workshops, etc...). Finally, I'm highly dependable: I'm very selective about the commitments I make to insure that when I do take on a project I not only meet my responsibilities but hopefully knock it out of the park. I'm most interested in projects that allow me to work with a website's marketing needs in a holistic manner. Rather than push the particular solutions I can personally offer, such as AdWords or a content marketing campaign, I much prefer to analyze the needs of that particular business and come up with a plan that will address what's most needed, in the most effective way. If I don't think that a certain marketing technique will work well for you, I'll tell you so. I also work best with clients who understand that good results take time. I audit the work of others frequently, and have seen the consequences of going for the quick win without attention to long-term profitability. Sample Results (see also portfolio section below): -Created an extensive remarketing program with the highest ROI in an individual campaign at over 800%. For this client I have also been successful at cutting spend (in the case of one campaign as much as 88%) while maintaining sales. -Another client brought me on board to see if a display campaign set up by a previous consultant could be optimized further. When auditing the campaign I identified changes to the targeting that led to a 600% increase in leads. -I improved the click-through-rate (CTR) of an assisted living facility by 1700%, while halving the cost per click and raising the average position. -Through testing, I achieved ad-level CTRs as high as 12.28% (average 2.56%) for a WordPress developer. These results are for non-branded keywords. Client Comments (see also oDesk reviews): "Just took a look inside the account. You've really turned around the conversion rate. Thanks again for the great work on this." "I really appreciate your weekly reports, and how you provide a different perspective on the account's performance and what can be improved each time." "Your audit and keyword research has been extremely helpful to us in thinking about our business." [This client, a web developer, liked my analysis so much that they've hired me to provide the same service for their own clients.] "Thanks for the detailed report. This is a great start. Today we had 3 leads come in within 1h and 30m. That is highly unusual." I'd be delighted to discuss your online marketing program and what I can do to help.
* over 20 years of programming experience * focused on unit testing and test-driven design (the code is not finished until it passes the tests) * wrote a book on TDD available on Amazon at http://www.amazon.com/TDD-example-Evaluating-expression-ebook/dp/B005TEN130 * sample code (personal projects) on https://github.com/mdpopescu/public * most experience in back-end C# applications and web applications using ASP.NET MVC with Razor (with some experience in web UI using JQuery) * MS SQL experience, including data modeling and normalization up to third normal form; however, I dislike having complex logic in stored procedures * I strongly prefer working during the 9am to 5pm US East Coast timezone; I have no problem starting work earlier to solve any overnight issues that might have occurred * I love both greenfield development (starting a project from scratch) and brownfield troubleshooting (taking existing software and fixing problems); however, everything I touch gets tests and I don't consider it finished until the tests pass * I have worked for US companies for the last 15 years; I am fluent in English both written and spoken
Valerie Reed holds a Bachelor of Science degree in Management Information Systems and an MBA from the University of Florida with concentrations in Marketing and Competitive Strategy. Valerie’s technical background, entrepreneurial and project management experience, aptitude for client relations, and marketing strategy expertise is a versatile and valuable skillset for a wide range of businesses. Valerie focuses on configuring and customizing SalesForce.com and Wordpress website creation and social media management for ongoing marketing success. Because of her extensive experience in software development, marketing strategy and SalesForce CRM, Valerie can help any company define its marketing strategy and implement systems that drive business results.